Turn audience insights into measurable media impact. The Audience Management Strategy & Enablement team shapes data-driven targeting, advance marketing technology, strengthen privacy and controls, and improve paid media performance across digital channels.
As a Channel Marketing Senior Associate on the Audience Management Strategy & Enablement team, you’ll turn customer and audience data into actionable strategies that improve paid media performance. Day to day, you’ll guide audience activation, monitor delivery and results, troubleshoot issues, and collaborate with marketing, technology, analytics, control partners, agencies, and vendors. Your work will help JPMC deliver more relevant marketing to audiences that want to hear your message while protecting customer privacy and maintaining strong operational controls.
Job responsibilities:
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Develop audience strategies that improve paid media effectiveness across display, social, search, programmatic, and emerging channels.
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Advise marketers and media teams on audience activation, advanced targeting, segmentation, suppression, and data prioritization.
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Guide audience development and ensure accurate, timely delivery of segments to media platforms.
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Mentor audience management colleagues to maintain live audiences, monitor delivery, manage taxonomies, and resolve operational issues.
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Collaborate with Product and Technology teams to evaluate and enhance DMP, CDP, identity, and marketing technology capabilities.
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Monitor campaign performance, support test-and-learn initiatives, and translate results into actionable recommendations.
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Ensure audience strategies meet privacy, regulatory, security, and operational control requirements.
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Coordinate with marketers, media teams, analytics, modeling, legal, compliance, risk, agencies, and vendors.
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Manage advertising technology and data vendor relationships while evaluating emerging solutions.
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Develop and share audience management best practices, standards, and educational materials.
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Present technical concepts, strategic recommendations, and performance insights clearly to business leaders and senior stakeholders.
Required qualifications, capabilities, and skills:
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Bachelor’s degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
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4+ years of experience in paid media, digital marketing, audience management, advertising technology, personalization, or technology management.
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Strong understanding of media technology across display, social, search, programmatic, mobile, and emerging channels.
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Hands-on experience with DMPs, CDPs, analytics, and marketing technology platforms.
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Experience building and syndicating audiences, maintaining taxonomies, reporting, analyzing performance, and troubleshooting delivery issues.
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Strong analytical skills with the ability to interpret data and develop actionable recommendations.
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Working knowledge of data privacy, regulatory requirements, and operational controls related to data collection and advertising.
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Proven ability to collaborate with and influence stakeholders across business, technology, operations, and control functions.
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Excellent written, verbal, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
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Strong project management, cross-functional coordination, and vendor management capabilities.
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Advanced proficiency in Microsoft PowerPoint and familiarity with JIRA, Confluence, and WYSIWYG drag-and-drop interfaces.
Preferred qualifications, capabilities, and skills:
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Advanced degree in Marketing, Business, Information Technology, Data Analytics, or a related field.
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Experience in financial services, another highly regulated industry, or a client-side environment.
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Experience with Adobe Audience Manager, Adobe Analytics, Adobe Experience Platform, Oracle BlueKai, Twilio Segment, mParticle, Tealium, Kinesso, or Salesforce.
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Familiarity with identity solutions and the evolving post-cookie advertising ecosystem.
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Experience managing advertising technology or data vendors and evaluating emerging capabilities.
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Experience coordinating with offshore teams, agencies, or external partners.