The Role
The Product Marketing team helps turn Vanguard's investment capabilities into clear client propositions, successful product launches and long-term growth strategies. The team works across Product, Distribution and Marketing to identify growth opportunities, improve adoption and ensure clients understand the value of Vanguard's investment solutions.
As the Index Equity & ETF Product Marketing Senior Specialist, you will play a key role in accelerating the growth of Vanguard's Index Equity business and increasing ETF adoption across Europe. You will own the Product Marketing strategy and lifecycle for Vanguard's Index Equity range, from positioning and launch through ongoing adoption, support and growth. You will also serve as Vanguard's ETF Product Marketing specialist, helping shape how ETFs are positioned, understood and adopted across asset classes.
This is a highly collaborative role that combines category strategy, client insight, go-to-market leadership and commercial thinking. You will work closely with colleagues across Product, Distribution and Marketing to identify opportunities, strengthen product positioning and improve client adoption outcomes.
In this role you will
- Own the Product Marketing strategy and lifecycle for Vanguard's Index Equity range, from positioning and launch through ongoing adoption, support and growth
- Translate the Index Equity strategy into clear category priorities, growth initiatives and measures of success
- Use client, market and competitive insights to identify growth opportunities, define priority client segments and strengthen Vanguard's differentiated market position
- Lead category reviews, assess performance and turn insights into actions and growth priorities
- Act as Vanguard's ETF Product Marketing specialist, providing expertise across asset classes and helping shape ETF adoption initiatives
- Identify opportunities to increase ETF adoption across professional and retail investor segments
- Develop ETF positioning and guidance that improves client understanding, vehicle selection and adoption
- Define product positioning and messaging that clearly communicates Vanguard's value and differentiates our investment solutions
- Work with stakeholders across the business to develop compelling client-facing content and support the client lifecycle
- Lead the Product Marketing workstream for product launches, changes and repositioning, managing plans, stakeholders, dependencies and risks
- Monitor product adoption, flows and market developments, applying lessons learned to improve future launches and growth initiatives
What it takes
Required
- Significant experience within asset management, gained in product, ETF, distribution, sales or related client-facing roles
- Strong knowledge of index investing, ETFs, portfolio construction and ETF implementation
- Deep understanding of how professional investors evaluate, select and use investment products and ETFs, together with a strong understanding of retail investor needs and behaviours
- Strong commercial judgement, with the ability to identify growth opportunities and prioritise competing demands
- Strong understanding of product positioning, go-to-market execution and the drivers of product adoption
- Proven ability to lead complex cross-functional initiatives, managing stakeholders, priorities, dependencies and execution through delivery.
- Ability to simplify complex investment concepts and translate insight into action
- Strong intellectual curiosity and a commitment to staying current on Index Equity, ETF and competitive developments
Desirable
- Experience in Product Marketing, investment marketing or go-to-market roles within asset management
- Experience supporting product launches, repositioning initiatives or ETF adoption programmes
Special Factors
- Vanguard is not offering visa sponsorship for this position
- This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday)
- Please note that we review applications on a rolling basis and may close this role early if there is a high level of interest. To avoid missing out, we recommend applying as soon as possible
Why Vanguard?
Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients.
This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments.
It's what we stand for: value to investors.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.