Market understanding and analysis
- Collect and analyze competition strategy/activities to understand consumer and market insight and to make recommendations to management
- Regular consumer and market panels (eg. Beauty research) to closely monitor market share and ranking and set the right target for the category
- Regular competitive analysis on competitors’ launches, activities, competitive offering
- Deep understanding of target customers and their profile, needs/ expectations to set the right communication angles
Launch campaigns
- Develop marketing calendars reflecting consumer insight/ behavior to deploy end to end marketing communication campaigns.
- Deploy to 360 approach plans based on the marketing calendar and launch platforms, by working with CRM, PR, VM, EC, sales and training
- Provide accurate and pertinent brief to above mentioned teams for a holistic launch plan
- Supervise the execution to insure the coherence of all touch points
- Closely monitor launch result, through retail sales – daily tracking for new launches during campaign period and rolling 12 months monitoring of all novelties and CRM data
- Provide launch review, to be shared internally and with HQ
Product Management
Product Development
- Build China relevant portfolio pipeline
- Understand what is on trend in the market (fashion/ cosmetics) to construct commercial offer ideas
Product portfolio management
- Update timely product information, including new launches and EOL, in the system and launch plan/active list
- Work closely with local RA for HP registration and secure OCD
- Weekly and monthly analysis on category/franchise/ product performance, both SO and CRM data to identify building blocks of the category, propose category strategy and reflect in plans
Regular forecast and inventory management and order management- monthly product forecast, order follow up, product allocation follow up , inventory management, pricing management
Regular POSM and animation POSM sourcing, production and inventory control
Digital and Social
- Develop social content for official accounts and provide related content material for EC platforms and validate final presentations on EC platforms.
- Work with social listening agency to monitor and generate business intelligence based on consumer online comments.
- Develop digital media buy strategy and ecosystem optimization across different social platforms (wechat, weibo, RED, douyin and etc.) to support brand business.
Key competencies:
- Organized and hardworking
- Integrity and trust
- Drive for results
- Learning on the fly
- Priority setting
- Sensitivity and Analytical thinking
- Strong communication and coordination skills
- Team Player
Technical skills:
- At least above 5 years related experience on marketing in Beauty or FMCG industry
- Good communication in English (Oral and Written)
- Good PC skills and familiar with Word, Excel, PowerPoint, etc.
Profile :
Bachelor Degree