Job Summary
• Assist on the implementation on the acquisition strategy for SC credit cards to meet KPIs
• Review, propose and execute card acquisition program to ensure product competitiveness
• Analyse results of initiatives and monitor business performance
Key Responsibilities
Card Acquisition Campaign Strategy and Activation
• Provide recommendations on the products and new initiatives, review product specifications and requirements
• Plan and launch new initiatives by providing product requirements and time-integrated plans with relevant counterparts
• Support the planning and day-to-day execution of acquisition campaigns across digital and manned channels
• Coordinate with different internal and external stakeholders on brief preparation, asset creation and timely delivery of marketing collateral
Acquisition target assignment and budget management
• Drive target and budget allocation across acquisition channels, with ongoing performance monitoring and optimization to maximize business results
• Coordinate with operation and supporting functions on capacity plan according to target and actual volume change
• Overall budget management
Funnel Optimization and Performance Reporting
• Design, execute, scale A/B and multivariate testing programs across audience segment, landing pages and promotional messaging
• Identify and eliminate conversion bottlenecks across different customers’ touchpoints to improve conversion rate
• Montior daily campaign metrics against key performance indicators
• Analyse launched initiative results by preparing post launch evaluation and reports to monitor business performance
• Obtain market information and conduct market research to determines customers' needs
Offer & Fulfilment Management
• Manage offer fulfilment and fulfilment logistics to ensure smooth delivery of welcome offer reward to eligible customers
• Handle customer inquires and escalations related to campaign eligibility, offer mechanics and welcome offer fulfilment in coordination with our frontline team
• Works cooperatively with both internal departments and external partners to ensure smooth implementation of initiatives, system enhancements, etc.
• Review, enhance and digitize the acquisition workflow in order to smoothen the process and reduce turnaround time.
• Handle regular and ad hoc system/control/compliance issue
Motivations
• Develop innovative card acquisition campaign ideas that deliver tangible business impact and drive sustainable growth
• Collaborate with internal and external stakeholders to continuously enhance processes, drive operational excellence and improve business outcomes.
Skills and Experience
Must-have Skills
• Products and Processes
• Market Knowledge
• Manage Projects
Other Skills
• Process Management
• Manage Change
Qualifications
• University graduate with 5 years+ of experience, at least 3 years in banking industry, candidate with acquisition experience is preferred
• With fundamental product knowledge on Credit Card
• Creative, flexible and sensitive to market trend
• Strong on teamwork with proactive and collaborative manner
• Ability to engage and communicate with multiple stakeholders
• Strong interpersonal skills and demonstrated ability to work across cross-functional teams to achieve business objectives
• Solid organizational skills including attention to detail and multi-tasking skills
• Excellent written and verbal communication skills
Key Experiences
• 5 years+ of experience, at least 3 years in banking industry
Certifications / Qualifications
• University graduate
Languages
• English, Chinese
About Standard Chartered
We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.
Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.
What We Offer
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
- In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.
Visit our careers website to learn more about us: www.sc.com/careers.
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