Associate Director, Segment Marketing

Job Summary

• Act as the single point of intake for marketing requests from different business units, clarifying objectives, target audience, proposition, mandatory messages and success measures.
• Lead end-to-end campaign and event development with the internal agency (concept to production), managing workflow, priorities, approvals and on-time delivery across multiple stakeholders.
• Develop and execute integrated marketing plans to promote brand awareness and drive revenue growth for affluent segment.

Key Responsibilities

• Translate business requirements into clear creative briefs (and translate creative recommendations back into business language), ensuring alignment on scope, timelines, budget and deliverables.
• Lead the planning and delivery of high-impact client engagement events and experiential marketing initiatives across Affluent, SME and pan-bank priorities, supporting acquisition, deeper client engagement and stronger brand loyalty.
• Drive cross-segment collaboration to deliver one-bank initiatives that connect business owners, affluent clients and prospects with relevant banking, wealth and network propositions.
• Curate differentiated event experiences for affluent and SME audiences, including flagship summits, networking seminars, sports activations, sponsorships, lifestyle and wealth events, cross-border business programmes and pan-bank campaigns.
• Manage external agencies, media partners, event vendors and strategic partners to ensure strong creative quality, operational excellence, budget discipline, brand consistency and timely delivery.
• Establish event governance and ways of working, including briefing templates, project timelines, stakeholder checkpoints, approval workflows, risk controls, vendor management, run-of-show documents and post-event review processes.
• Track event outcomes and business impact, including attendance, engagement, lead generation, referrals, conversion opportunities, media amplification and client feedback, translating learnings into continuous event optimisation.

Skills and Experience

Must-have Skills
• Strong business acumen
• Excellent project management capability
• Strong creative and aesthetic judgment
Other Skills
• Communication and presentation skills
• Team collaboration

Motivations

• Enjoys collaborating across teams and business segments to turn shared objectives into impactful marketing initiatives. 
• Is motivated by bringing creative ideas to life through differentiated campaigns and client experiences that strengthen engagement and brand loyalty. 
• Thrives on taking ownership of complex projects, solving delivery challenges and seeing tangible business results.

Qualifications

Key Experiences
• Minimum 10 years of experience in marketing, events, client engagement or integrated campaign delivery, preferably within banking, financial services, or other premium client-facing industries.

Languages
• English, Cantonese, Mandarin

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.