BNY Wealth is seeking a Vice President, Investment Content Creator in Boston or NYC to develop engaging content and marketing campaigns designed to support the insights of our Chief Investment Office within Wealth Management. This seasoned individual contributor will be responsible for writing, creating and executing content programs that build and amplify BNY Wealth’s compelling investment views around timely market events, our outlook and investable ideas.
This role is ideal for a marketing professional with deep experience creating investment content, a strong understanding of financial markets, and fluency in wealth management, private banking, asset management or broader financial services. The successful candidate will be an exceptional writer and storyteller who can translate complex market and investment ideas into compelling, client-focused content and communications that resonate with financial advisors, end investors, and internal stakeholders.
The Vice President will write content and deliver thought leadership, marketing collateral and campaigns that articulate BNY Wealth’s investment perspectives and advice, enable client conversations supporting client marketing initiatives, and position us as an industry leader.
Primary Responsibilities
- Write, create and edit investment-focused marketing content across multiple formats including thought leadership, market commentary, short-form videos, social, and client communications.
- Support the Chief Investment Office’s voice in market and investment communications by helping shape content that reflects current market themes, portfolio insights, economic developments, and investor concerns in a timely, relevant, and differentiated way.
- Collaborate with key stakeholders in investments to ensure accuracy of messaging, alignment of content with business priorities and timely delivery.
- Partner with Marketing to package content for multiple distribution channels to amplify reach and drive engagement.
- Refine content formats, improve effectiveness, and inform future strategic content planning based on performance data and marketing best practices to optimize reach, engagement, and measurable business impact.
- Ensure all content and marketing activity meets governance, risk, brand, and regulatory standards by applying rigorous review processes, partnering closely with Legal, Compliance, Risk, and brand stakeholders, and reinforcing a culture of integrity and accountability.
Required Qualifications
- 10+ years of relevant experience in financial journalism, content development, communications, or a related function within financial services
- Experience supporting investment, wealth management, brokerage, asset management, or advisory businesses strongly preferred
- Experience writing and editing investment content, market commentary, thought leadership, short-form formats, and client-facing materials for sophisticated financial audiences
- Bachelor’s degree or equivalent work experience in Marketing, Communications, Business, Finance, Economics, or a related field preferred
- Advanced degree or professional marketing qualification (e.g., MBA, CIM, AMA) beneficial
To Be Successful in this Role
- Exceptional writing, editing, and storytelling skills, with the ability to translate complex financial and investment concepts into clear, compelling narratives tailored to wealth, brokerage, and investor audiences.
- Deep understanding of financial markets, macroeconomic themes, asset classes, including traditional asset classes, liquid alternatives and private markets
- Understanding of how content supports client engagement, advisor enablement and thought leadership in wealth management
- Strong stakeholder management, influencing, and communication skills, with the ability to collaborate across businesses, functions, and regions
- Strong organization skills, detail-oriented and deadline driven with an ability to manage multiple priorities in a highly regulated environment
Preferred Candidate Profile
The ideal candidate is a strong investment writer and content developer. They are highly collaborative, comfortable engaging with senior investment and business leaders, and able to bring market insights to life through compelling content and campaigns. They understand how to connect timely investment themes to client needs and business priorities, and they thrive in a fast-paced environment where quality, precision, and impact matter.