Business Development and Marketing Manager

Description & Requirements

The Business Development and Marketing Manager serves as the primary business partner to the Dispute Resolution and Commercial Practice Groups across Poland and the Central & Eastern Europe (CEE) region. The role is responsible for driving strategic business development, marketing, and communications initiatives that support client growth, strengthen market positioning, and advance the practice groups' commercial objectives.

Working closely with Partners, lawyers, and regional stakeholders, the Business Development and Marketing Manager leads the implementation of business development projects, regional campaigns, client development initiatives, and thought leadership activities. The role also coordinates marketing communications, pitches, client-targeting efforts, events, and cross-selling programs, ensuring alignment with the strategic priorities of the practice groups while delivering measurable business impact.

Main responsibilities:

Business Development

Build strong relationships within the Warsaw office and across the wider CEE and EMEA network in order to:

Support the Dispute Resolution and Commercial Practice Groups and their clients in Warsaw and across CEE. 

• Support in evaluating the existing client base to identify significant opportunities forgrowth through coordination of client planning, monitoring of activity and reporting,including metrics based on financials and time.
• Create account plans for target clients, centered on the needs andexpectations of the client.
• Support the Dispute Resolution and Commercial PGs in Warsaw and CEE in cross-practice and sector collaboration through the marketing of services, including go-to-market materials
• Establish and maintain robust local and CEE processes for collecting and recording experience from disputes, commercial matters and strategic projects, working closely with colleagues across the region.

Work with lawyers to strengthen account management processes and support the roll-out of new best practices and standards, collaborating with CEE colleagues and the EMEA client team as required.

• Undertake an active role in pitches and in the management of a number of client relationships, working with partners and teams to develop deep knowledge of our relationships with clients. Specifically:
   

• Take a leading role in preparing major pitches for the Warsaw office and across CEE, as requested, including requests for proposals and other types of tenders.
• Develop and drive the implementation of annual client plans at local and CEE level. Conduct client relationship reviews with lawyers and, where relevant, post-matter reviews and pitch debriefs.

• Create and maintain a matrix of major client development activities across relevant industries, including client conference programmes, relationship reviews, pitches and other service proposals.
• Coordinate major business development activities for a portfolio of target clients across key sectors at local and CEE level.
• Be part of an EMEA-wide community focused exclusively on the Dispute Resolution and Commercial practice, ensuring full alignment with colleagues across CEE within the Dispute Resolution and Commercial PGs.

• Lead the delivery of marketing campaigns, client alerts and communications, including social media and events, for the Dispute Resolution and Commercial Practice Groups in Warsaw and across CEE.
• Promote the effective use of Legal Tech, AI and data to enhance business development and marketing activity.
• Support consistent application of the firm's visual identity and brand standards locally and across CEE.
• Manage client-facing and branded events for the Warsaw office and across CEE.
• Support communications activity as required, including press releases, matter notifications and information campaigns, using the appropriate channels to strengthen the firm's reputation.

Skills and experience:

• Relevant business development or marketing experience, ideally gained in the professional services sector
• Bachelor’s degree

• Excellent communication and presentation skills
• Organizational and project management skills

• Strong writing skills and attention to detail, with the ability to produce clear, accurate and compelling marketing content for the firm
• Highly collaborative and a team player
• Excellent written and spoken English; fluency in Polish is required
• Ability to manage multiple projects, meet deadlines and remain resilient under pressure
• Enthusiastic and self-motivated approach

Reports to: EMEA PG Lead and Head of BDMC CEE

Travel requirements: 

Minimal travel is expected. Periodic travel to other CEE or EMEA offices may be required.

About us

Baker McKenzie empowers clients to compete in the global economy. We provide comprehensive and practical legal advice that cuts through complexity with clear, actionable guidance. Our people represent diverse cultures and jurisdictions, combining local know-how with international expertise to ensure your business thrives across borders.

Additional Information

Baker McKenzie is an Equal Opportunity Employer. We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people - regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age - to fulfill their professional aspirations with us. We are committed to ensuring an inclusive and accessible experience for all candidates.

Requisition ID: 3666

Posting Date: 19-Oct-2026

Location Type: Office/Onsite

Full Time or Part Time: Full Time