What if your marketing decisions directly drove commercial growth? At Axpo Iberia, you'll shape how we win and keep B2B customers across Spain, working at the intersection of data, paid media, audience, sales funnel, CRM and brand. This is a hands-on leadership role where your strategy translates into measurable results.
What you will do:
Define and execute B2B acquisition marketing strategy together with Sales Department and all sales channels (direct, indirect, owned, paid, remote, physical…) covering SMEs, SOHOs, self-employed professionals and selected B2B sectors.
Own the full marketing funnel, from awareness and traffic generation through lead qualification, nurturing and sales handover.
Own the loyalty funnel: keeping costumers to create loyalty
Manage paid media budget and optimize investment across Google Ads, LinkedIn, retargeting and sector-specific channels besides branded contents, email marketing…
Manage Social Accounts to build up followers and reputation based on a strategy of Content Marketing
Design and continuously optimize customer journeys, landing pages and conversion funnels.
Build marketing automation and Salesforce integration to enable lead scoring, routing and campaign attribution.
Lead brand, messaging and creative execution to ensure consistency across customer segments.
What you bring & who you are:
University degree in marketing, business, economics or a related field.
Proven experience in B2B demand generation and marketing automation.
Strong command of Salesforce Sales Cloud and Marketing Cloud.
Analytical, data-driven and commercially sharp, with a structured and action-oriented mindset.
Fluency in Spanish and English.
Ideally, further education in digital marketing, CRM, demand generation or data analytics.
About the team:
You will join Axpo Iberia's Retail leadership team, working closely with Sales, Operations, Data and Technology to turn marketing into a true growth engine. We value curiosity, accountability and results-driven collaboration.
Benefits:At our company, we strive to create a culture of continuous learning, personal growth, and inter- national community involvement. We're passionate about providing our employees with the tools and resources they need to succeed, and we're confident that you'll love being part of our team!
Working Hours
We offer flexible working hours to accommodate your work schedule. We can work part of our time remotely and the rest at our offices in Madrid, Torre Europa.
Meal allowances
You can enjoy delicious meals on us, no matter if you are working remotely or on-site.
*Option to use it for public transportation or childcare instead.
Internet Compensation
We cover the cost of your home internet connection, as we understand how essential connectivity is in the modern workplace.
Training courses
Our company is committed to helping our employees grow and develop their skills, which is why we offer a variety of industry- specific training courses and a learning channel.
Gym Coverage
Stay active and healthy with our 90% coverage benefit, which provides access to the nearby gym: Forus Selection to keep you energized throughout the day
Health Insurance
We take the health and well-being of our employees seriously, which is why we offer a comprehensive health insurance plan and the option to extend it to your spouse and children.
At Axpo Group, we are dedicated to fostering a culture of non-discrimination, tolerance, and inclusion. As an equal opportunity employer, we welcome applications regardless of race and ethnicity, gender identity and expression, sexual orientation, age, disability, as well as socioeconomic, cultural, and religious background. We are committed to ensuring a respectful and inclusive recruiting process and workplace for everyone.