Key Responsibilities
Communications
• Develop, implement, and evaluate the annual communications plan across SCBM’s and SCSM’s discreet audiences in collaboration with the business teams
• Lead the generation of content that engages audience segments and leads to measurable action
• Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities
• Manage the development, distribution, and maintenance of across SCBM’s and SCSM’s internal newsletters, internal broadcasts and the Bridge
• Coordinate and organize townhalls and other employee engagement programs
• Track and measure the level of employee engagement within SCBM and SCSM over time
• Identify communication opportunities and manage relationship with the media to secure strategic interviews during critical corporate milestones
• Pro-actively pitch story ideas to the media that fit the Bank’s strategic agenda
• Anticipate and proactively prepare company executives for interviews or speaking engagements
• Maintain spokesperson list and organise spokesperson training
• Develop and maintain key message documents and maintain key data points that back up SCBM’s and SCSM’s strategic business plans
• Ensure compliance with SCBM’s and SCSM’s communications policy in country
• Work with Group/Regional communications teams to ensure coordinated approach to communications as well as consistency in delivering quality outcomes
• Supervise and provide guidance to Communications team members
CIB Marketing
• Raise awareness and share of voice by planning and executing marketing strategy for CIB Banking
• Work with business heads in CIB Heads to provide marketing support aligned to business needs
• Leverage Group’s central research resources to obtain insights that will sharpen understanding of consumer needs and trends for informed decision making
• Help achieve corporate ambition of building a strong and relevant global brand through close collaboration with regional/group brand team, adhering to guidelines and standardisation
• Ensure all segment and product campaigns are in place and have a business focus vis-à-vis full year strategic priorities
• Ensure plans are executed within the brand specifications (positioning/architecture) to reinforce the Bank’s overall brand positioning through consistency in tone, manner, look and feel
• Drive key group and business projects to successful completion and share best practises and learning with region/group
• Design actionable metrics and ensure outcomes are used for strategic analytics
• Ensure strict compliance with all regulations and controls as set by the Bank and external regulatory authorities by all staff
Regulatory & Business Conduct
• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
Internal
Country / Regional level:
• Country CEO
• Country Business Heads
• Country Functions Heads
• Cluster Head, CABM, Singapore & ASEAN and teams
• Country Business Segment and Products teams
Group level
• Global Co-Heads of CABM
• Global CIB comms and Media Relations
• Global Corporate & Sustainability comms
• Head, CIB Marketing, ASEAN & South Asia
External
• Advertising agencies
• Media agencies
• Online partners
• Vendors and suppliers
• Newspaper editors and journalists
• Non-Governmental Organisations
• Representatives in Central Government departments
• Develop profile with relevant professional PR bodies in key regions
• Network with regional peers in the industry and other sectors
Other Responsibilities
• Embed Here for good and Group’s brand and values in Corporate Affairs, Brand & Marketing, Malaysia. Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures; Multiple functions (double hats);
Skills and Experience
• Sponsorship management & community investment
• Brand Awareness and Marketing
• Crisis management
• People Management
• Media Handling and Management
• Reputational Risk Management
• Internal comms management
Qualifications
• Education: University graduate in communications or related business or banking degree
• Languages: Excellent spoken and written command of the English language
About Standard Chartered
We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.
Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.
What We Offer
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
- In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.
Visit our careers website to learn more about us: www.sc.com/careers.
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