Director, Content, Creator & Social

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Overview:

The Director, Content & Social is responsible for defining how Visa shows up through content, creators, partnerships, and digital platforms across the Latin America and Caribbean region. This role establishes scalable, always-on content ecosystems while leveraging AI-enabled content innovation to strengthen cultural relevance, drive engagement, and improve brand preference throughout the region.

This role reports to the Senior Director, Digital, Content, Innovation & Media and works closely with Brand, Media, Creative Studio, market teams, and external agency and platform partners to ensure Visa's content strategy drives measurable impact across priority audiences and channels.

This leader will build and scale Visa's content and social media capabilities across LAC, developing repeatable frameworks, creator partnership models, and distribution strategies that can be activated consistently across markets while allowing for local cultural relevance.

Key Responsibilities:

Content Strategy & Ecosystem Development:

• Define and lead Visa's content strategy across LAC, establishing scalable content ecosystems that drive cultural relevance, engagement, and brand preference.
• Develop content frameworks and playbooks that enable consistent execution across markets while allowing for local adaptation and cultural relevance.
• Build always-on content programs across platforms and channels that maintain Visa's presence and relevance with priority audiences.
• Lead the development of content calendars, editorial strategies, and distribution plans aligned to business priorities, cultural moments, and audience behaviors.

Creator & Influencer Strategy:

• Own Visa's creator and influencer strategy across LAC, positioning creators as strategic partners with clear partnership models and scalable activation playbooks.
• Develop creator partnership frameworks that balance brand consistency with authentic creator expression and audience relevance.
• Build and manage a diverse creator ecosystem across tiers, categories, and markets that connects Visa with priority audiences.
• Establish measurement approaches that demonstrate creator partnership impact on brand metrics, engagement, and business outcomes.

AI-Enabled Content Innovation:

• Lead the adoption of AI-enabled content creation tools and workflows to improve speed, quality, personalization, and scalability across the region.

• Identify and implement emerging content technologies that enhance Visa's ability to produce relevant, personalized content at scale.

• Champion innovation in content formats, distribution models, and production approaches that differentiate Visa from competitors.

Content Distribution & Performance:

• Develop integrated distribution strategies across paid, owned, partner, and emerging channels to maximize content reach and impact.
• Establish content performance measurement frameworks with clear KPIs tied to brand health, engagement, and business outcomes.
• Champion a disciplined test-and-learn agenda to continuously evolve content performance, formats, and distribution approaches.
• Partner with Media teams to ensure content and paid media strategies are aligned and mutually reinforcing.

Cross-Functional Partnership:

• Partner with the Creative Studio to ensure content production capabilities align with strategy and quality standards.
• Collaborate with Consumer Marketing to align content strategies with segment priorities and campaign activations.
• Work with market teams to adapt and activate content strategies for local relevance across LAC countries.
• Support Marketing Services content needs by developing scalable content solutions for client activations.

What Success Looks Like:

• Visa's content ecosystem drives measurable cultural relevance, engagement, and brand preference across LAC markets.
• Social media presence creators is consistent, culturally relevant, and drives meaningful engagement with priority audiences.
• Creator partnerships deliver measurable brand impact and are scalable across markets and campaigns.
• AI-enabled content innovation improves production speed, quality, and personalization across the region.
• Content performance is measured rigorously with clear links between content investment and brand/business outcomes.
• Content frameworks and playbooks are adopted consistently across markets while maintaining local cultural relevance.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Deep expertise in content strategy, social media marketing, creator/influencer partnerships, and digital distribution.
• Strong understanding of social media platforms, content formats, algorithms, and emerging digital trends across Latin America.
• Experience building and scaling content operations, including editorial processes, creator programs, and production workflows.
• Proven track record of developing content strategies that drive measurable brand impact and audience engagement.
• Experience with AI-enabled content tools and emerging production technologies.
• Strong creative sensibility with the ability to evaluate content quality and provide strategic creative direction.
• Experience operating in matrixed organizations and influencing cross-functional stakeholders.
• Strong analytical skills with comfort translating content performance data into strategic recommendations.
• Excellent communication skills and ability to articulate content vision to senior leadership.
• Fluency in English and Spanish required; Portuguese preferred.

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer