Since 1828, Guerlain - an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group - has explored, innovated and perfected its Fragrance, Skincare and Makeup thanks to its daring creators of mythical creations with timeless know-how. All with Nature and Art as inspiration and the Culture of Beauty as a signature.
In Fragrance, Guerlain Master Perfumer, Thierry Wasser, embodies the fifth generation of Guerlain Perfumers. As a figure within the contemporary fragrance world, Thierry Wasser has put his name to many of the House’s creations. He contributes to an olfactory legacy of some 1100 fragrances and explores the world in search of the most exclusive raw materials. In Makeup, newly appointed Guerlain Creative Director of Makeup, Violette, seemed destined to join the house synonymous with French beauty and constant innovation. With her creativity, Parisian chic and eye for high standards, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.
The House is committed to preserving biodiversity, innovating sustainably, acting for the climate and creating a positive social impact. Above all, Guerlain seeks to protect one of Nature’s most precious wonders: bees, sentinels of the environment and symbol of the House.
PRIVATE CLIENT
Guerlain has a unique strength: 2% of its VIC and VVIC clients account for 27% of SO Retail, an exceptional benchmark in the world of perfumes and cosmetics.
Guerlain wants to accelerate this key differentiator and unique competitive advantage in the US, while continuously enriching this client base with new recruitment pools.
Client & business Development
- You will develop and nurture a high-value portfolio of private clients by identifying new recruitment opportunities and leveraging existing and new networks.
- In close partnership with Marketing, you will design and activate high-profile, exclusive brand experiences and events that strengthen desirability, deepen client relationships, and generate incremental sales.
- In close partnership with HQ Private client team, you will identify local levers and use tools and assets developed at HQ level – virtual bridges, product & experience offer, client tools – to elevate client experiences. You will follow global client guidelines to ensure global consistency in TOP clients treatment.
PEX and high end sales
- In collaboration with locale sales and retail team as well as HQ Private team, we will develop a PEX and bespoke fragrance dedicated action plan from client identification, events and experiences, training, sales and follow up.
P&L & Strategic Objectives
- You will define and execute short-, medium-, and long-term strategies to deliver ambitious sales and P&L objectives. You will lead Private Sales in the US, fostering strong commitment and accountability, while optimizing sales activities to maximize profitability, market share, turnover, and sales volume.
- You will ensure close alignment and collaboration with key internal stakeholders to drive sustainable business performance.