T&T- Customer - M&C - Manager | Digital Marketing | Ahmedabad
• Job requisition ID : 114654
• Location: Ahmedabad
• Entity: Deloitte Touche Tohmatsu India LLP
The team:
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Marketing Analytics & Consulting Manager:
- We are looking for an experienced Marketing Analytics and Consulting Manager with 8+ years of experience driving data-led marketing transformation across data science, marketing science, digital analytics, and AI-powered measurement solutions. Proven expertise in translating complex analytics into actionable business and budget decisions for senior stakeholders.
- Specialized in Media Mix Modeling (MMM), Media ROI Measurement, Brand & Consumer Analytics, Marketing Effectiveness, Brand Equity Modeling, Structural Equation and Path Modeling (SPSS, AMOS), and Survey-based Marketing Science. Extensive experience leading large-scale analytics engagements, developing measurement frameworks, and delivering strategic recommendations that optimize marketing investments.
- Strong capabilities in digital and media analytics, including campaign and channel performance measurement, marketing funnel analysis, KPIs maangement, executive dashboard development, and digital product management.
- Must have experience as client servicing executive and in building leadership presentations.
- Business development, pitching and sales lead nurturing are desired skillsets.
- Industry, Media Agency, Research Agency, Client side roles and startup experience will be preferred.
- Location - Ahmedabad - non-negotiable. Work all 5 days a week from office or at client office in Ahmedabad.
Location and way of working:
- Base location: Ahmedabad
- Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
- This profile involves occasional travelling to client locations.
- Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.