Marketing Operations, Business Applications

Work Location:

Hours:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. 

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Job Description:

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations).  Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

The Colleague Tools & Enablement team is part of North American Marketing Strategic Operations and Enablement. The team supports a portfolio of business applications that enable Marketing teams and partners to plan, manage, deliver, and govern their work more effectively across Canada and the U.S.

Our portfolio includes Adobe Workfront, Quickbase, AEM Assets, and other applications supporting workflow management, business processes, compliance, reporting, and asset governance. We work closely with Marketing colleagues, technology teams, process owners, risk and control partners, vendors, and external agencies to provide day-to-day application support while continuing to improve and evolve the platforms we manage.

The Marketing Operations, Business Application Specialist will provide dedicated support for Adobe Workfront and Quickbase, two key platforms used to support Marketing workflows and business operations. The role combines hands-on operational support with business analysis, application enhancements, training, change management, and continuous improvement. The successful candidate will help ensure users receive timely support, application changes are clearly defined and tested, and the platforms continue to evolve in line with business needs.

As the business lead and functional business expert, the Business Application Specialist, manages a diverse portfolio of business application management activities. Acts as a business lead and functional business specialist; provides input and executes on strategies, roadmaps, forecasts and manages relationships with technology, business consumers.

Depth & Scope:

• Highly seasoned professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related area   
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Acts as a technical expert / lead integrating cross-function understanding within their own field of specialty
• Deep expert knowledge of application analysis process and techniques
• Deep expert knowledge of applications supported by the team including system components, functionality, interfaces, data flows, and business rules
• Deep expert knowledge of bank's PDLC methodology, business testing and project management
• Deep knowledge / understanding of business supported and broader organization
• Deep expertise in analytical and problem-solving skills with the ability to solve or may lead others to solve complex problems, requiring analysis of multiple variables, including consultation with multiple stakeholder
• Uses sophisticated analytical thought to exercise judgment and identify solutions
• Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
• Works autonomously as the lead and guides others within area of expertise
• Develops and leads business application strategy roadmap, as well as provide approval and prioritization of technology changes deployments. Decisions on choice of vendor, application functionality/feature, business rules; ensure changes are aligned with application strategy & roadmap
• Coordinates with key leaders to determine required capabilities, prioritize the portfolio of new programs, and promote usage of application capabilities
• Ongoing alignment to ensure capability needs
• Establishes and oversees budgets and ensure approved funds are appropriately utilized to achieve business objectives
• Ensures appropriate risk controls are in place, are executed effectively and accountable to adhere to guidelines and regulatory requirements under control partner direction (e.g., Privacy, Legal, Compliance, Office of the Chief Data Officer, etc.)
• Accountable for overall mapping of processes (current and future state) for application functions/features to support business objectives and/or implements operational and continuous improvements to business processes to maximize efficiencies and leverage synergies
• Activities range from change management support and communication support to ensure changes to features/functions or business rules/processes meet's application owner's requirements
• Responsible for risk and audit management and assessments (eg. BARA/BTRA, Basel, ORM review/pRCSA) and ensure adherence to guidelines and regulatory requirements under Privacy, Legal, Compliance, and Office of the Chief Data Officer
• Oversees budget management and reporting as well as provide business application owner decision support
• Oversees adherence to SLA, issue management, issue communication, vendor management, user group support and promoting adoption

Education & Experience:

• Undergraduate degree or technical certificate
• 7+ years relevant experience
• Advanced knowledge of businesses supported, applications supported, bank's PDLC methodology, business testing, project management, change management and governance standards
• Knowledge of function policies, procedures and practices
• Analytical and problem-solving skills are required
• Knowledge of current and emerging competitor and market trends
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in mentoring/coaching others
• Skill in using computer applications including MS Office 
• Ability to communicate effectively in both oral and written form
• Ability to work collaboratively and build relationships
• Ability to work successfully as a member of a team and independently
• Ability to exercise sound judgement in making decisions
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to handle confidential information with discretion
• Ability to contribute to strategic direction of the function and provide advice to senior leadership

Preferred Skills:

• Experience providing end-to-end support for a business application, including day-to-day user support, troubleshooting, access assistance, reporting, training, and documentation.
• Experience supporting Adobe Workfront, Quickbase, or comparable workflow and low-code platforms.
• Experience gathering and documenting business requirements and translating them into practical workflow or application improvements.
• Experience supporting enhancements through requirements, testing, implementation, and post-launch support.
•  Experience developing test scenarios and coordinating user acceptance testing.
• Experience creating reports, job aids, training materials, and user guidance.
• Experience supporting change management, user adoption, and continuous improvement.
• Experience working with Marketing teams, technology partners, vendors, or external agencies.
• Familiarity with Agile delivery practices and tools such as Jira, Confluence, or ServiceNow.
• Business Analysis certification is considered an asset.

Customer Accountabilities:

• Owns and/or maintains 3 year roadmap to establish vision, clarity, and alignment with the strategic and tactical direction of the business
• Business application lead/owner/manager for application strategy, delivery, performance, access, data availability & integrity, data retention & disposition, remediation alignment, priorities, plans, communication
• Deployment and change management for initiatives relating to applications owned/managed
• Application and Technology budget owner/manager (excluding Innovation)
• Business SME ownership/input as required into project artifacts (ideation, business case, BRD, DIA, SRS, etc)
• Ensures that all guidelines and controls are in place to ensure customer information is protected and that the application is compliant from a risk/privacy perspective, including adherence and compliance with enterprise application / data lifecycle practices for own work and the work of others
• Responsible for access approvals and access attestation
• Manages/Owns the infrastructure/operational budget for the application and prioritizes and approves initiatives to ensure the correct items are being worked on
• Works with business partners to provide input on possible work processes and system changes required to support their business
• Participates in large Enterprise programs as a SME for business functionality of the applications owned/managed
• Reviews all Business Application Risk Assessments (BARA)annually and participate in Basel Data Governance Ongoing Compliance Program or any other regulatory reviews as required
• Responsible for communication to business partners of any planned system outages that impact their channel/business process
• Reviews and signs-off of all project documentation as well as for the deployment

Shareholder Accountabilities:

• Coordinates with relevant stakeholders to support the development sound business cases with an on-going focus on reusability, scalability, innovation and enterprise-wide solutions
• Owns overall accountability for risk and controls for the application and manages risk assessments and testing
• Ensure adherence to guidelines and regulatory requirements under Privacy, Legal, Compliance, and the Office of the Chief Data Officer
• Reviews and approves all in-take requests for new projects and provide directions as required on the initiative
• Tracks individual progress of each active project and assist in the preparation of monthly project reporting and partner/executive dashboard reporting
• Builds and maintains positive relationships with businesses, technology groups, and key stakeholders to identify and assess new project in-take requests.
• Maintains an "end to end" view of the customer, business and processes to be able to triage new requests based on changing partner needs.
• Identifies and understands emerging risks related to project activity and ensure business requirements and solutions appropriately mitigate risks
• Ensures the team maintains compliance and procedure guidelines to support satisfactory audit results
• Manages relationships with project team members, third party vendors/ service partners, other technology and client areas as appropriate
• Manages and/or oversees the implementation of solutions and works closely with key business leaders to optimize and maximize the availability of service, efficiency, and effectiveness

Employee/Team Accountabilities:

• Participates fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interest
• Provides thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unit
• Keeps current on emerging trends/ developments and grow knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships.
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
• Participate in knowledge transfer within the team and other business units, including participation in cross-functional groups or committees (e.g., Data Councils)

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

• Domestic Travel – Occasional
• International Travel – Never
• Performing sedentary work – Continuous
• Performing multiple tasks – Continuous
• Operating standard office equipment - Continuous
• Responding quickly to sounds – Occasional
• Sitting – Continuous
• Standing – Occasional
• Walking – Occasional
• Moving safely in confined spaces – Occasional
• Lifting/Carrying (under 25 lbs.) – Occasional
• Lifting/Carrying (over 25 lbs.) – Never
• Squatting – Occasional
• Bending – Occasional
• Kneeling – Never
• Crawling – Never
• Climbing – Never
• Reaching overhead – Never
• Reaching forward – Occasional
• Pushing – Never
• Pulling – Never
• Twisting – Never
• Concentrating for long periods of time – Continuous
• Applying common sense to deal with problems involving standardized situations – Continuous
• Reading, writing and comprehending instructions – Continuous
• Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.  

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com.  Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.