- Experience: 10+ years of progressive communications and PR experience within luxury fashion, leather goods, or comparable prestige sectors, with at least 3 years at a regional or market senior leadership level. Direct experience leading communications in China is essential; proven Korea market experience is preferred.
- Long-Term Strategic Thinking: Proven capability to design multi-year communications strategies and brand roadmaps for a region, looking well beyond standard campaign cycles.
- Strategic Maturity: A senior leader with high maturity, emotional intelligence, and resilience in navigating matrix structures between local markets and global HQ.
- Agility & Innovation: Proven ability to adapt quickly to shifting market dynamics, with a track record of pragmatic strategies that break away from traditional playbooks.
- Critical Thinking: Exceptional analytical and conceptual skills; able to interrogate assumptions, look beyond surface-level trends, and construct robust arguments that secure HQ alignment.
- Market Expertise: Deep understanding of the APAC luxury landscape, digital and social ecosystems, fashion and cultural trends, and client behavior in China and Korea.
- Relationship Management: A strong existing network across press, KOL, and talent management, with proven expertise in negotiation and activation at the Maison level.
- Communication Skills: Outstanding interpersonal, influencing, and cross-cultural communication skills. Fluent in English and Mandarin.
- Education: Bachelor's degree or equivalent professional background; a communications, marketing, or business qualification is a plus.