Strategic Marketing Manager, Alternatives

Strategic Marketing Manager, Alternatives

Business Unit & Team: Alts – Client Group   

Reporting to: Global Head of Strategic Marketing

Location: 22 Bishopsgate, London

BNP Paribas Asset Management (BNPP AM) is the asset manager of BNP Paribas, a leading banking group in Europe with international reach. Among the top three asset managers in Europe, the firm manages over €1.6 trillion in assets for institutional, corporate, retail, and wealth clients worldwide. BNPP AM has a global network of local experts in 35 countries, combining global reach with local expertise.

BNPP AM’s expertise spans liquid and alternative investments, with a leadership position in long-term savings management for insurers and pension funds (€850 billion in assets under management). 

BNPP AM’s alternatives platform, backed by over 30 years of experience, is the largest in Europe and a global leader, managing approximately €300 billion across real estate, infrastructure, alternative credit and private equity.

BNPP AM offers a broad range of liquid investment solutions, including fixed income, high-conviction active strategies, and a fast-growing ETF offering, totalling over €1 trillion in assets. 

Sustainable and thematic investment capabilities are embedded across the business, supporting clients’ long-term objectives. 

BNPP AM aims to set a new standard in asset management by harnessing scale, deep expertise, and long-term capital access to deliver sustainable and resilient outcomes for clients and the economy.

All figures are sourced from publicly available data as of September 2025.

Job Purpose: 

Deliver compelling, differentiating content aligned with business priorities and corporate narratives help maintain BNP Paribas AM Alts’ position as a market leader.

Responsibilities: 

Leadership and Strategic Planning:

• Take the initiative to deliver strategic marketing activities which support capital-raising initiatives and align with sales priorities. 
• Develop market-leading product marketing content, particularly for new products which need a strong narrative and clear explanation. 
• Create strong, differentiating and data-driven key messages to differentiate BNP Paribas AM Alts products and identify their strengths.
• Support the update, improvement and regular delivery of corporate materials – particularly corporate decks which form the backbone of product presentations. 
• Proactively identify and act on opportunities for narratives that will favourably position BNP Paribas AM Alts’ individual and collective capabilities. 
• Conduct regular peer analysis to ensure BNP Paribas AM Alts’ narratives and presentations will achieve cut-through.
• Collaborate with peers across the business to align marketing initiatives with overall business goals and collaborate with the wider Marketing team. 
• Continuously monitor and enhance corporate materials across the website, presentations and collectively used data to ensure high standards of consistency. 
• Undertake broader strategic initiatives by collaborating with peers in the wider business as required. 
• Respond to and manage internal strategic marketing requests, providing informed advice and support.
• Ensure compliance with regulatory requirements and brand guidelines across all marketing initiatives.
• Monitor and report on the effectiveness of initiatives through data and by collecting anecdotal feedback.

Qualifications, knowledge and experience:

Qualifications & Experience:

• Degree or equivalent
• Significant experience in the asset management industry, preferably Alternatives (5+ years).
• Strong experience in marketing content creation (corporate & product) in the asset management industry, preferably in Alternatives.

Knowledge and Skills:

• Good understanding of the Alternatives asset management industry.
• Strong skills in creating or driving the creation of compelling and well-articulated content.
• Ability to combine a very hands-on approach and strategic vision.
• Comfort with understanding and challenging complex datasets.
• Conversant in French and English preferred.

Competencies:

• Strong team player. 
• Ability to develop and nurture strong working relationship with multiple stakeholders, including senior managers.
• Ability to coordinate various stakeholders and contributors to deliver objectives.
• Capacity to influence and negotiate.
• Strong oral and writing, proofreading and editing skills in English.
• Understanding of financial services (asset management and capital markets).
• Open to constructive feedback.