POSITION: E-COMMERCE & CRM MANAGER
DEPARTMENT: COMMERCIAL
LOCATION: LONDON
REPORTS TO: HEAD OF SALES
PURPOSE OF THE ROLE
Reporting to the Head of Sales, the successful candidate will have a passion for the beauty industry. In partnership with HQ teams, you will oversee all aspects of the day-to-day running of the Givenchy Beauty site. You will be pivotal in delivering a game changing, ambitious programme of works and will be highly motivated to build the success story of Givenchy’s digital performance. You will be obsessed with sales & performance, operate with a ‘test & learn’ mind set, and be responsible for accelerating the business by devising and executing commercial and traffic acquisition strategies to attain KPI and profitability metrics. You should have a customer centric approach and aim to deliver a frictionless, best-in-class client experience driven by strong brand story telling executed to the highest standards.
MAIN RESPONSIBILITIES
Strategy & Trading
- You will be responsible for the definition, creation and driving of the eCommerce & CRM strategy and full year trade activation
- Build launch 360s in synchronisation with marketing to deliver comprehensive launch and sustain moments.
- Collaborate with Givenchy HQ on localising content on the website
- Manage the sample and gifting strategies to drive discovery and conversion.
- Manage the local e-commerce site, tracking performance on a daily basis
- Update the site, including visual, merchandising, pages. Maintain daily site checks for any bugs, errors, and/or needed optimisations to support sales.
- Build and submit business cases to Givenchy HQ for new site features and other optimisations
Traffic Acquisition & Customer Acquisition
- Manage & optimise all Search territories: SEO & SEA. Conduct a benchmark best practices regarding Search in U.K.
- Manage & drive UK Loyalty programme and encourage client retention through CRM. Work to drive key KPIs.
- Align on email, SMS, campaigns, optimisations, & development of the full year schedule
- In collaboration with the agency, define a strategy for SEA to determine the most relevant budget allocation based
- Identify trends and insights to achieve maximum ROI and maximum acquisition volume on campaigns with our partner agency and headquarters.
- Media management: build, plan and implement the most efficient strategy to drive traffic, conversion and revenue on the ecommerce site, according to the given budget.