MISSION STATEMENT
Support the Trade Marketing Manager in implementing all necessary actions to provide effective support for branding events, trade activities, franchisees and wholesalers.
Provide support across marketing strategy planning, concept development and implementation of marketing plans.
MAIN RESPONSIBILITIES
1. Sufficient support to trade marketing manager in events overall management
- Leading and coordination with varies of internal and external functions for events planning and in-store activities, HJ events, etc.
- Support in strategy definition, planning and concept development across different product category
- Independently implement and execute branding events and trade activities.
- Multiple task management skill and capable of prioritizing tasks
- Excellent project management skill, including but not limited to project briefing, overall project timeline and project execution in terms of different marketing and event aspects.
- Good logical thinking and well organized to manage a project from beginning to execution.
- To support line manager and the whole team to ensure that the roll-out and implementation of the annual activation calendar are as per scheduled.
- Basic event production knowledge, including but not limited to normal material’s price, finishing, structure…etc
2. Budgeting and pricing
- Assist Marketing manager in budget planning, budget control, monitoring and landing
- Strong ability to control budget and negotiation about pricing with involved parties
3. Team player & team management
- A good team player and capable of leading the team member with right direction, to achieve the goal.
- Sufficient guidance and support to team member
- Lead team to plan, develop and implement an event from beginning to on-site execution
- A good team player when cooperate with internal and external functions. To pull the team together to move forward
4. Agency management
- Clear briefing and direction to agency, to make sure the deliverable is on brief
- Help and support agency when meet problem in time and proceed the project on track
WORKING RELATIONSHIPS
1. Internal
- Trade Marketing
- PR & Communication
- CRM
- IDVM
- Retail
- Merchandising
- Procurement
- Security
2. External
- Agencies from different functions
- Franchisees and wholesalers
- VIP
- Media / Press
QUALIFICATION, EXPERIENCE & SKILLS REQUIRED
1. Education
- Bachelor's degree
2. Languages
- Good command of written and spoken English
3. Professional Experience & Know-how
- At least 6–8 years of experience in marketing and events in the luxury industry
- Strong presentation, interpersonal and organizational skills
- Excellent knowledge of event management
- Strong project management skills
- Excellent understanding of the brands
- Excellent planning, implementation, presentation and negotiation skills
- Strong sense of responsibility and ownership, with good self-motivation
4. Technical & Management Skills
- Strong planning and team management abilities
5. Personal & Interpersonal Skills
- In-depth knowledge of marketing
- Strong communication skills
- Ability to work under pressure
- Down-to-earth spirit