Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
MAIN PURPOSE
In the context of strengthening the interplay between International HQ and Cartier Japan to improve time to market and reinforce the local relevance of our brand communication, this role drives both local branding strategy and the production of local creative content. Rooted in a deep understanding of the Maison’s DNA, this position operates in close alignment with global guidelines and HQ. The position ensures absolute consistency of communication across every touchpoint, with the goal of strengthening our brand equity and increasing local audience and client engagement, recruitment, and loyalty with uncompromising brand consistency.
KEY RESPONSIBILITIES
Ensure and monitor local branding relevance
- Identify the relevant global stories that will resonate with local audiences and evaluate the relevance of local needs at a strategic level, aligning them with global priorities.
- Communicate the Maison’s vision by integrating local branding specificities and needs, ensuring no deviation from global guidelines.
- Stay abreast of market and client trends to encourage forward-thinking within and beyond the team, always looking for pioneering and impactful ways of expressing the brand within its established codes.
Be the guardian of the brand codes and message consistency across the organization
- Develop a coherent local narrative and messaging strategy across all departments, including internal and external communication purposes and needs, ensuring that the execution of communication activities is strictly aligned with the Maison’s values and branding codes established by HQ.
- Provide a unifying force and singular focus on the execution of brand codes within the organization at large. In other words, act as the “Brand codes and values guardian” to ensure the creation of authentic brand experiences, both internally and externally.
Lead and develop the local creative strategy & content production
- Orchestrate the launch of new creative assets developed by Central teams, collaborating closely with the Communication Activations department and fostering a feedback loop culture to ensure that all creative assets are relevant and aligned with business stakeholders' needs.
- Lead the development and production of local creative content in close collaboration with HQ. Develop strategic creative agency briefs and direct creative execution, ensuring all local creations strictly align with international brand codes while remaining locally relevant.
- Drive the briefing, creative development, and production processes with partners (creative agencies) for local content development, securing necessary validations and support from HQ.
Ensure International alignment and co-constructive partnership with HQ
- Support and implement the international creative strategy at the local level.
- Ensure absolute alignment with this strategy in the use of creative assets.
- Guarantee a seamless sharing and validation process with HQ at the appropriate moments.
- Provide local insights and strategic planning inputs to enrich the global roadmap.
JOB PROFILE
Required Experience:
- 3–4 years of experience within the luxury industry in a communication role, or a strategic planning / creative role within a top-tier creative agency, demonstrating elevated creative and strategic thinking across all touchpoints.
- Ability to understand and activate a full communication ecosystem (PR, Media, and Events).
- Ability to develop and execute local creative content from concept to final production, in high alignment with global brand guidelines, collaborating closely with creative teams, agencies, and HQ.
- Experience in hands-on creative content project management and production (online & offline) with internal & external stakeholders.
- Deep understanding of, and strong affinity for, the Maison’s DNA, heritage, and values.
SKILLS
Technical skills / abilities:
- Creative skills, with the ability to challenge the status quo and bring innovative ideas and approaches.
- Curiosity, open-mindedness, and respect for diverse cultures and opinions.
- Demonstrated confidence in communications with stakeholders at all levels.
- Leadership & influencing skills, with the ability to drive change while collaborating with cross-functional teams.
- Strong analytical acumen with a demonstrated ability to translate information into actionable insights, compelling stories, and strategic creative recommendations.
- Pragmatic and capable of solving complex issues.
Personal skills:
- Negotiate skillfully in tough situations and win concessions without damaging relationships.
- Good communicator and articulates his/her thoughts clearly.
- Strategic thinking / analytical skills.
- Presentation skills.
- Native level in Japanese language, Business level in English.
COMPETENCIES
- A team player – fosters accountability and instills trust.
- Communication savvy.
- Business and customer focused.
- Agility – being open, flexible and adaptable.
- Being innovative – thinks “out of the box” and thrives on new challenges.
- Strives for excellence, drives for results.
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