At Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together.
Julius Baer is the leading Swiss private banking group and a premium brand in global wealth management with a focus on servicing and advising sophisticated private clients. In order to strengthen our leading position and shape the future of wealth management, both a comprehensive range of first-class solutions and committed teams behind them are essential. We therefore celebrate and value the individual qualities of our employees, enabling them to be entrepreneurial and empowered to create value beyond wealth.Brand & Marketing power our firm's short- and long-term success by positioning, promoting and protecting our unique brand. We design intuitive digital user journeys, enhanced by data-driven insights, and produce impactful content through website, publications and social media, showcasing Julius Baer's outstanding investment expertise and offering. Our global client engagement initiatives, backed by unified standards and scalable tools, deliver meaningful experiences and drive measurable business impact.
Within the Digital Channels & Analytics team, we are looking for a Marketing Analytics Specialist who is passionate about delivering data-driven marketing insights and continuous improvements to our marketing measurement capabilities.
PRINCIPALES FUNCIONES
In your role, you will:
Analyse impact-generating customer journeys across public digital touchpoints to identify trends, behavioural patterns, and optimisation opportunities
Monitor and analyse marketing touchpoint and provide actionable recommendations to improve engagement and conversion outcomes
Create recurring reports, dashboards, and automated reporting solutions using Adobe Analytics, Google Cloud Platform (BigQuery), and related data sources
Consolidate and integrate data from multiple digital and offline marketing channels to create a holistic view of marketing performance and customer engagement
Translate datasets into business recommendations, tailored to operational teams, marketing stakeholders, and senior leadership
Support data validation and (A/B) testing activities
Partner with stakeholders across internal and external stakeholders to define KPIs, measurement approaches, and reporting requirements
Collaborate closely with the Data Specialist to leverage and continuously enhance data quality, measurement standards, tracking concepts, and analytics capabilities
Serve as the first-level technical support for analytics tools and dashboards (Tableau, Power BI, Adobe) within Brand & Marketing
YOUR PROFILE
Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems, Data Analytics, or a related field
2-3 years of experience in marketing analytics or a similar analytical role
Experience analysing marketing performance and impact across digital and offline marketing channels
Experience in dashboard development and data visualisation, using Tableau and Power BI
Working knowledge of SQL and experience with cloud-based data platforms such as Adobe Analytics and BigQuery. Python is a plus
Understanding marketing objectives, A/B testing, conversion funnels, customer journey analytics, and marketing performance measurement
Familiarity with AI-powered analytics, automation, and self-service reporting solutions is an advantage
Experience working with Scrum methodology and tools such as Jira
Ability to communicate analytical findings clearly and translate data into practical business recommendations
Excellent written and spoken German and English
Mindset & Skills:
Curious and eager to learn new technologies, analytics methodologies, automation approaches, and AI-supported capabilities
Passionate about data, user behaviour, marketing performance, and emerging analytics technologies
Structured and detail-oriented working style with a strong focus on quality and accuracy
Hands-on mentality with the ability to independently drive dashboarding and analytical tasks
Strong communication and stakeholder collaboration skills with the ability to work effectively across teams and explain analytical findings
Ability to balance technical implementation with business needs and user experience
Strong business acumen and a practical understanding of marketing funnels and performance measurement
We are looking forward to receiving your full job application through our online application tool. Further interesting job opportunities can be found on our Career site.
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