MAIN OBJECTIVE OF THIS POSITION
设立该职务的基本目的
Lead product marketing for FRESH brand in line with strategic priorities for HK market & TR channel. The role focuses on formulating the product strategy that is in line with global long-term strategy while catering for HK/TR consumer needs and executing a clear path to profitable growth, balancing short-term revenue targets with sustainable brand equity and margin expansion.
MAIN RESPONSIBILITIES OF THIS POSITION
该职务的主要职责
Targeting HK market & TR channel:
A. Market Strategy & Insights
- Market analysis & insights: Leverage internal data and external research to monitor the latest product and category trends. Generate deep market and consumer insights to drive influence and alignment among local and global key stakeholders.
- Brand & product strategy: Support the Marketing Director in formulating, articulating, and driving the overall brand strategy to ensure cohesive market positioning.
B. Product Management & Operations
- End-to-End Product Ownership: Take full end-to-end responsibility for positioning, pricing, promotion operation and business delivery of multiple product franchises/categories.
- Operate Annual Marketing Calendar:
- Accountable for product retail sales, market share & category ranking
- Develop annual product strategies to guide channel planning and execution.
- Define product bibles to enable go-to-market execution for training/VM/EC
- Manage product forecasts to ensure supply chain stability.
- Establish promotion management rules to enable sustainable growth
- Long-Term Product Roadmap: representing HK market & TR channel understanding & insights, collaborate with Global Headquarters to define long term portfolio plan (sets /samples /pricing) and support HQ for pricing study, sizing and financial simulations and drive its delivery to market
C. Profitability Management: PNL mindset to enable
- Product Mix Management: Execute the brand's "Path to Profit" strategy by optimizing the product mix. Actively reduces reliance on heavy promotions and sets to continuously improve the Gross Margin across the entire brand, unlock ANP potential to fuel brand desirability building
- Pricing & Value Enhancement: Continuously optimize product competitiveness and consumer experience. Optimize pricing strategies to ensure higher Gross Margins for all new launches.
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
该职务所需的主要技能及相关背景
- Bachelor’s Degree & above
- Minimum 5 years marketing experience.
- HK local market industry experience is a MUST; HK market native is PREFERRED.
- Beauty industry marketing experience is a MUST;
- TR channel experience is PREFERRED
- Framework thinking with ability to formulate product strategy
- Excellent communication and writing in English
- Strong problem-solving ability with positive CAN-DO attitude
- Passion for business and result oriented