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Senior Product Manager
senior · Marketing
A Day in the Life You will support in leading the data-driven growth of our iconic portfolio in Vietnam.
- Responsible for a data-driven long-term strategy and 360 brand management for a luxury brand.
- Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan.
- Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy.
- Manage business driver efficiency of the category (ROI mindset), manage brand budget (A&P)
- Develop new product launch plan/ innovation plan in line with business strategy and objectives.
- Develop and manage media plan in effectiveness and efficiency
- Creation and execution a great product animation/ activation specifically for O+O to build brand equity and drive sales results.
- Play a lead role with key functions to lead the brand agenda in brand deployment, brand review and alignment
- Manage forecasting process of new launches, hero franchises, marketing campaigns and samples/gifts for O+O
- Lead the planning and execution of local product initiatives to meet local needs or retail/online moments and contribute to additional growth
We Are Looking For You are a highly experienced marketing leader with strong commercial acumen.
- Brand Management: Expertise in strategic 360 brand positioning.
- Consumer Insights: Ability to translate consumer and partner data into activations.
- O+O Activation: Proven track record in integrated online and offline campaigns.
- Financial Acumen: Strong budget management and ROI optimization skills.
- Stakeholder Collaboration: Skill in uniting diverse cross-functional teams.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every background are accepted, can speak up, and thrive!
- A place where you can contribute to something bigger through our societal and environmental causes.
Who We Are L’Oréal is present in 150 markets. We devote ourselves to ‘Create beauty that moves the world’. In the L’Oréal Luxe Division, we craft the best of luxury beauty products and experiences across skincare, makeup, and fragrance with brands like Lancôme, Yves Saint Laurent, and Giorgio Armani.
We’re committed to guaranteeing inclusive recruitment processes and advocating for ethical hiring. The Group strictly prohibits discrimination against any applicant.