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Marketing and Communication Senior Manager
senior · Marketing
The Marketing and Communication Senior Manager leads the definition and execution of integrated marketing and communication strategies for Thailand, ensuring consistency of brand image, visibility, and commercial impact across all channels. The role combines strategic brand stewardship, communication leadership, and operational marketing management, while ensuring alignment with global brand direction and local market priorities. It is responsible for driving brand desirability, media presence, client engagement, digital and social media activation, CRM culture, and the operational excellence required to deliver cohesive and high-performing marketing initiatives.
Key Responsibilities:
Integrated Strategy & Brand Management
- Define and implement the overall marketing and communication strategy for Thailand in line with brand vision, mission, and business goals.
- Guide the development of a coherent and consistent brand image across all consumer touchpoints, ensuring alignment between communication, visibility, and commercial initiatives.
- Translate global directions into relevant local strategies and execution plans adapted to the Thailand market.
- Supervise the development and implementation of sales marketing activities across product categories and channels.
- Ensure harmonized and integrated commercial and marketing plans and initiatives.
Communication, Media Relations & Brand Visibility
- Lead the development and execution of corporate communication activities and external relations initiatives in Thailand.
- Manage proactive media relations, including press outreach, relationship building, editorial visibility, and reputation management.
- Maintain strong relationships with local press and external stakeholders to maximize brand exposure and editorial impact.
- Oversee the planning and execution of advertising campaigns locally, ensuring consistency with brand positioning and business priorities.
- Prepare for and manage crisis communication scenarios with clear processes, messaging discipline, and stakeholder coordination when needed.
Events, Client Engagement & Influence
- Oversee the planning and delivery of brand events, heritage activations, regional events, and in-store events in Thailand.
- Ensure events support both brand elevation and commercial objectives, while delivering a seamless and elevated client experience.
- Develop and implement influencer strategies to strengthen brand buzz and visibility on key social platforms.
- Support VIP and celebrity engagement initiatives in coordination with relevant internal stakeholders.
- Foster strategic partnerships and collaborations that reinforce brand desirability and market presence.