Marketing Manager, Merchant/Co-brand Segment

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Marketing Manager, Merchant/Co-brand Segment

manager · Marketing

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

The Marketing Services team, part of Visa’s North America Marketing organization, helps clients unlock the value of Visa’s brand, insights, and marketing capabilities. The Marketing Services Delivery team leads the end-to-end implementation of client marketing engagements across financial institutions, fintech's, merchants, and co-brand partners.

The Marketing Manager will manage the delivery of high-impact marketing programs for Visa clients, with a primary focus on merchant and co-brand partners. Programs may include payments marketing strategy, research and insights, lifecycle and loyalty marketing, creative and content development, influencer and paid media campaigns, direct mail, card launch and rebranding initiatives, custom experiential activations, sweepstakes, and sponsorship marketing across properties such as the Olympics, U.S. Soccer, FIFA, gaming, music, and fashion.

This role requires a proactive, client-facing marketing professional who can navigate a highly matrixed environment, translate business objectives into clear marketing plans, and drive execution with precision. The ideal candidate combines broad marketing experience, strong project management discipline, executive presence, and sound judgment to deliver programs on time, within budget, and aligned to client and Visa business objectives.

This role reports to the Director, Marketing Services Delivery.

Key Responsibilities:

• Serve as the day-to-day marketing lead for merchant and co-brand clients, building trusted relationships and delivering high-quality client experiences.

• Partner with Marketing Business Development to transition pitched opportunities into well-managed engagements with clear scope, timelines, deliverables, and success measures.

• Lead client discussions, provide strategic recommendations, and present marketing plans, campaign results, and optimization opportunities with confidence and clarity.

• Anticipate client needs, identify growth opportunities, and resolve challenges to drive successful outcomes.

• Establish credibility with senior client stakeholders while managing complex expectations, competing priorities, and cross-functional dependencies.

• Own the development and execution of marketing projects across acquisition, engagement, loyalty, and retention objectives.

• Translate complex inputs into actionable marketing strategies, creative briefs, activation plans, and execution roadmaps.

• Manage a broad portfolio of concurrent marketing engagements while maintaining strong attention to detail, quality, and accountability.

• Apply marketing best practices, consumer insights, and performance data to optimize programs and improve results.

• Coordinate across Business Development, Creative, Media, Analytics, Legal, Finance, Product, agency, and vendor teams to drive alignment, remove barriers, and deliver client commitments.

• Lead project kickoffs, status meetings, executive reviews, and post-campaign analyses; manage scope, timelines, budgets, risks, and deliverables from initiation through completion.

• Identify risks early, develop mitigation plans, and communicate proactively with clients and internal stakeholders.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. 

Qualifications

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA,  JD, MD) or up to 3 years of relevant experience with a PhD

• 6 or more years of business experience, with the majority of time spent in a marketing function; previous co-brand or merchant experience is a plus.

• Broad marketing experience across disciplines such as digital, print, lifecycle, sponsorship, experiential, influencer, content, media, CRM, and campaign execution.

• Strong project management skills, with experience leading detailed, cross-functional projects from planning through execution and measurement.

• Highly motivated self-starter who thrives in a fast-paced environment, operates with minimal direction, and adapts quickly to changing priorities.

• Strong executive presence and communication skills, with the ability to lead client conversations, present recommendations, and influence stakeholders.

• Client-oriented mindset with a focus on delivering high-quality, impactful work that achieves business objectives.

• Ability to balance strategic thinking with hands-on execution while managing multiple priorities simultaneously.

• Proven ability to build relationships, collaborate across internal and external teams, and drive results through influence.

• Experience working with financial institutions, merchants, processors, fintechs, or co-brand partners.

• Experience managing creative agencies and third-party vendors to execute marketing campaigns.

• Proficiency with Microsoft Excel, Word, Outlook, PowerPoint, Tableau and AI tools.

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer