Ideally, you would have 10+ years of total media management experience, with Solid working experience with high end fashion beauty as in-house or agency is mandatory. Must have led both Brand Media and Performance Media portfolios.
Hard Skills:
- Omni-Channel Acumen: Deep appreciation of omni-channel retail mechanics; proven ability to design O2O media campaigns that successfully drive offline counter traffic as well as online GMV.
- Ad Tech & Platform Mastery: Expert knowledge of China’s digital media landscape, including Alibaba (Wanxiangtai/Databank), ByteDance (Ocean Engine/Yuntu), Tencent, Xiaohongshu, and Baidu.
- Data Analytics & Financial Rigor: Exceptional analytical skills with strong command of attribution modeling, MMM (Marketing Mix Modeling), ROAS metrics, CAC optimization, and full-funnel measurement.
- Luxury Sensitivity: Ability to maintain high visual and brand standards without sacrificing performance conversion efficacy.
- Leadership & Communication: Strong leadership skills to manage multi-disciplinary teams and cross-agency partners. Fluent in written and spoken Mandarin and English.