Mission
Support the end-to-end digital client journey by bridging brand heritage with local market relevance through intuitive design and evidence-based product management.
The role is primarily responsible for optimizing digital performance through Sensors Data insights and leading creative execution to deliver personalized client experiences.
Main Responsibilities
1. Strategic Brand Localization & Creative Excellence — 34%
- Assist in adapting global brand guidelines into localized digital narratives, balancing brand heritage with local market relevance to create immersive and culturally resonant user experiences.
- Collaborate with agencies on creative execution for Key Campaign Periods (KCPs).
- Translate strategic marketing objectives into immersive and interactive digital narratives that align with brand prestige and support engagement goals.
2. Digital Product Innovation & Lifecycle Management — 33%
- Identify friction points for internal stakeholders and external customers through journey mapping.
- Translate business insights into clear PRDs and support the definition of product requirements.
- Act as a liaison between business units and IT engineering teams.
- Support the full product lifecycle, including requirement review, UAT and launch.
- Ensure smooth communication between business and technical teams and help ensure technical delivery aligns with business needs.
3. Data-Intelligent Experience Optimization — 33%
- Utilize Sensors Data to monitor user behavior and identify trends.
- Translate behavioral data into practical recommendations for UI/UX improvements and product prioritization.
- Analyze feature performance and user engagement metrics.
- Support data-driven adjustments to improve conversion funnels and user retention in line with commercial targets.
Qualifications & Experience
- Bachelor's degree or above.
- Fluent in English and Chinese.
- Minimum 5 years of experience in digital product support, UI/UX design, or digital operations, preferably within luxury retail, e-commerce, or consumer goods.
- Experience supporting digital product lifecycles, including translating business insights into PRDs and coordinating UI/UX execution and technical delivery.
- Good understanding of user behavior analytics, preferably Sensors Data, to identify friction points and support product optimization.
- Proven ability to collaborate with design agencies, Global HQ teams, and internal IT departments on campaigns and digital features.
Technical Skills
- Proficient in Figma for prototyping.
- Proficient in Adobe Photoshop for visual asset adaptation.
- Good understanding of design principles.
- Working knowledge of Sensors Data, including dashboard navigation, basic funnel analysis and insight extraction.
- Strong digital project coordination skills, including timeline management and communication between creative and technical teams.
Personal & Interpersonal Skills
- Ability to combine creative intuition with logical data analysis and translate metrics into practical design recommendations.
- Strong attention to visual detail and commitment to maintaining luxury brand standards across digital touchpoints.
- Strong interpersonal and stakeholder-management skills, with the ability to collaborate effectively across Marketing, IT and Global HQ teams.