Director, Marketing Measurement & Analytics

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Director, Marketing Measurement & Analytics

senior · Marketing

Job Description

What is the opportunity?

The Director, Marketing Measurement & Analytics is a critical leadership role responsible for establishing and driving a data-driven culture within the marketing organization. This individual will be the steward of Marketing's comprehensive measurement framework, advanced analytics capabilities, and continuous optimization strategies across all marketing channels and initiatives. The Director will partner closely with marketing leaders, business stakeholders, and technology teams to provide actionable insights that inform strategic decision-making, improve marketing effectiveness, and maximize return on investment.

What will you do?

• Manage and Evolve a Marketing Measurement Framework: Work collaboratively with internal and external partners to manage and evolve the bank's marketing measurement framework that enables the organization to better understand its return on marketing investment and inform data-driven and agile marketing decisions.

• Develop Actionable Insights and Reporting through Advanced Analytics: Translate complex data into clear, concise, and actionable insights for marketing leadership and stakeholders through regular reporting, presentations, and ad-hoc analyses.

• Align Measurement Tools to Marketing Needs: Determine the ideal mix of measurement solutions for addressing RBC’s measurement challenges, including MMM, attribution, site analytics, experimentation among others.

• Develop and Implement Campaign Measurement Scorecards: Define and implement key performance indicators (KPIs), measurement methodologies, and reporting dashboards to track the performance of marketing campaigns and initiatives across various channels and businesses.

• Executive Engagement: Interface regularly with the CMO in Canada and Marketing VPs to ensure marketing leadership understands the ROI of its investments and is armed with the appropriate insights to make organization-wide data-driven decisions.

• Partner with Cross-Functional Teams: Collaborate effectively with marketing channel owners, data and analytics groups, product teams, technology partners, and finance to align measurement efforts with business objectives and ensure data integration.

• Stay Abreast of Industry Trends: Continuously monitor and evaluate emerging trends and best practices in marketing measurement, analytics, and optimization.

• Build and Mentor Analytics Talent: Recruit, develop, and mentor a team of skilled marketing analysts.

• Champion a Data-Driven Culture: Evangelize the importance of data-driven decision-making within the marketing organization and foster a culture of continuous improvement.

What do you need to succeed?

Must-have:

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, Computer Science, or a related quantitative field.

• Minimum of 8 years of experience in marketing analytics, measurement, and optimization, with at least 3 years in a leadership role.

• Proven track record of developing and implementing successful marketing measurement frameworks and optimization strategies in a complex, multi-channel environment.

• Strong communication and presentation skills, with the ability to effectively communicate complex technical concepts to both technical and non-technical audiences.

• Exceptional leadership and team management skills, with a proven ability to build, motivate, and develop high-performing teams.

• Deep understanding of marketing KPIs across various channels and their impact on brand and business outcomes.

• Proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical analysis software (e.g., R, Python, SAS) is a significant asset.

• Excellent analytical, problem-solving, and critical thinking skills with the ability to translate data into actionable insights and recommendations.

Nice-to-have:

• Experience in the financial services industry is an asset.

• Knowledge of data privacy regulations and best practices.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Powering ideas for People and Planet is the core of what we do.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation.

• Leaders who support your development through coaching and managing opportunities

• Work in a dynamic, collaborative, progressive, and high-performing team.

• Opportunities to do challenging work.

• Flexible work/life balance options

Job Skills

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.