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Marketing & Event Coordinator

mid · Marketing

Job Description

Purpose of the role

To plan, execute, manage and oversee a wide range of events and/ or hospitality initiatives, collaborating with internal stakeholders to understand business objectives and external vendors to develop creative and impactful event or hospitality experiences

Accountabilities

• Development, planning and strategic oversight of events of any format, including conferences, seminars, product launches, client appreciation events, external partnership events, sponsored conference programmes, internal engagement events client entertaining through hospitality & ticket only and other marketing initiatives.
• End to end management all aspects of event logistics, including format proposal, all venue and vendor selection and management, production management, content development, delegate, host and speaker management and on site co-ordination of these, as needed.
• Management of the hospitality programme, through Barclays-owned sponsorship assets, contracted memberships and adhoc brokering for clients and internal stakeholders, where applicable.
• Understanding of and adherence to all applicable internal controls throughout the planning process as well as identifying and mitigating potential areas of risk.
• Post event or hospitality assessments to analyse the success of each initiative and identify areas for improvement.
• Expert advisor and partner to stakeholders and hosts to ensure event delivery meets their aims and objectives, in certain cases.
• Build and maintenance of industry relationships with suppliers and industry experts to stay at the forefront of event & hospitality trends, technology advances, new openings and best practices, where applicable.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Marketing and Event Coordinator in our Private Bank and Wealth Management team based in Geneva.  

This role works across the Private Bank and Wealth Management business delivering a diverse portfolio of brand partnerships and events from conferences, investment outlooks, roundtable dinners and UHNW lifestyle offerings. You will partner with the Europe Private Bank business to develop, manage and execute a diverse range of face to face and virtual events / brand experiences to the highest standard through excellent organisational skills, innovation and creativity.

You will ensure activity is aligned with and deliver commercial and client outcomes, adhere to firm-wide policies and procedures, marketing/communications strategies and our corporate narrative.

What you will be doing

• Support the Head of Marketing Europe in delivering the marketing strategy for Switzerland, with a broader remit across Europe, translating business priorities into integrated marketing activity.
• Support the planning and execution of local marketing campaigns and assigned annual event plans, ensuring activity is aligned with brand, audience and commercial objectives.
• Liaise with advertising and creative agencies on campaign development and advertising placements, and coordinate local paid media campaigns with the central London marketing team.
• Coordinate the production, approval and delivery of marketing content and campaign assets across relevant paid, owned and event channels, maintaining brand consistency and regulatory compliance.
• Manage speaker and host requirements, including agenda development, research and recommendations, presentations, briefings and supporting content.
• Manage and segment client distribution lists to support targeted delivery of local marketing campaigns, communications and events activity.
• Prepare marketing and event collateral, including adapting banker pitchbooks, event invitations, campaign copy, briefing materials and detailed on-site schedules.
• Monitor campaign and event performance, support post-activity reporting and evaluation, and capture insights to inform future marketing activity.
• Anticipate staffing requirements on-site to secure additional resources in advance
• Accountable for accuracy of all communications and reports

Essential Skills/Basic Qualifications:

• End-to-end marketing and event delivery – Proven ability to plan, execute and evaluate campaigns and events, ideally for HNW/UHNW audiences.
• Stakeholder and supplier management – Strong communication, influencing and organisational skills, with the ability to coordinate internal stakeholders, agencies, speakers and suppliers.
• Risk, compliance and budget management – Ability to deliver accurate, brand-aligned activity within regulatory requirements, internal policies, budgets and deadlines.

Desirable skills/Preferred Qualifications:

• Private banking or investment management  knowledge – Understanding of wealth management products, client needs and the regulated financial-services environment.
• Marketing technology and analytical capability – Experience using event-management platforms, distribution lists and performance data to measure outcomes and improve activity.
• Relevant qualification and digital proficiency – A degree in Marketing or Business Management, together with strong Microsoft PowerPoint, Word and Excel skills.

You may be assessed on the key critical skills relevant for success in role such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in Geneva.