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[2026] LOA - SPA -Search Manager CMDO - EXTERNAL
manager · Marketing
Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.
A Day in the Life
As the Multidivision Search Media Manager for CDMO in Spain & Portugal, reporting to the Multidivision Head of Media, you will be a key player in shaping our media strategy build the strategic roadmap, ensure technical excellence, and capitalize on emerging AI search solutions to drive business growth within all Search touchpoints. You'll work closely with marketing teams, media community, our media agency, and other key stakeholders to maximize the impact of our campaigns. This role offers a unique blend of strategic planning, hands-on execution, and collaborative teamwork, allowing you to make a significant contribution to the growth of our brands in the Spanish & Portuguese market.
- Search Strategy: Define and lead the One Search strategy across divisions, ensuring an integrated approach across Paid Search, SEO, Amazon, TikTok Search and emerging LLM environments.
- AI & Next-Gen Search Growth: Ensure strong website visibility across each brand’s must-win territories within LLMs and AI-powered search, while identifying and capitalizing on new paid media opportunities within these environments (Google Ads: AI Max, Chat GPT Ads…).
- Performance & Search Excellence: Drive Search performance through clear KPIs and excellence standards, including
- SEA: Search Golden Rules compliance, Housekeeping excellence, naming convention full compliant.
- SEO-to-GEO: Top visibility, Website excellence & GEO readiness, AI adoption, must-win territory visibility and campaign performance.
- Brand Activation & Agency Leadership: Partner with Marketing and Media teams to translate brand priorities into effective Search activations, acting as the key strategic SPOC for media agencies across Paid and Organic Search.
- Tools, Capabilities & Community Enablement: Act as the Melody Champion and key reference within the Media CDMO team, driving adoption, best-in-class usage and know-how across the Media Community, while fostering broader Search capabilities and best practices.
- AI Media Champion: Accelerates the adoption of generative and analytical artificial intelligence tools across a company's media
- Develop strong relationships with Zone & Global media colleagues to build & share best practices and influence on key issues affecting market
We Are Looking For
The ideal candidate is a strategic thinker, a skilled communicator, and a data-driven decision-maker. You are passionate about the beauty industry and possess a deep understanding of the media landscape. Your skills include:
- People Developer: Ability to mentor and guide team members.
- Strategist: Proven ability to develop and execute successful media strategies.
- Innovator: A proactive approach to identifying and implementing new media opportunities.
- Integrator: Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Entrepreneur: A proactive and results-oriented approach to problem-solving.
- Knowledge of Media Platforms & Tools: Expertise in various media platforms and analytical tools.
- Strategic Planning: Ability to develop and implement comprehensive media strategies.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.