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BPL - Senior Product Marketing Manager

senior · Marketing

Job Description

Purpose of the role

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

Accountabilities

• Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
• Identification of key benefits and features that differentiates Barclays proposition from competitors.
• Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
• Collaboration with internal teams, such as product development, to incorporate feedback on product features.
• Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
• Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Senior Product Marketing Manager VP and play a pivotal role in accelerating growth for our small business propositions. Working within a fast-moving product-led growth environment, you will help shape how innovative digital products are positioned, launched and adopted by owner-operated businesses across the UK. This is a unique opportunity to influence strategy, work closely with Product, Brand and Commercial teams, and turn customer insight into compelling market propositions that drive meaningful business impact.

To be successful as a Senior Product Marketing Manager VP, you should have the following essential skills:

• Demonstrated experience developing product marketing strategies, positioning and value propositions for digital or technology-based products.
• Good customer and market intelligence capabilities, with a proven track record of identifying customer needs, demand signals and competitive opportunities.
• Expertise in leading cross-functional go-to-market orchestration, including launch planning, stakeholder alignment and commercial activation.
• Ability to translate complex technical products and capabilities into compelling customer-centric narratives that drive engagement and growth.
• Resilient, outcomes-focused and comfortable operating in a fast-paced environment with evolving priorities.

Some other highly valued skills may include:

• Experience leveraging AI tools and capabilities to enhance customer understanding, marketing effectiveness and decision-making.
• Good understanding of product-led growth methodologies, including activation, adoption and usage optimisation.
• Demonstrable customer engagement, regularly engaging with target personas to uncover insights and inform proposition development.
• Analytical experience measuring adoption learning through usage, activation, pipeline quality and customer feedback data.
• Systems thinking mindset with the ability to connect customer needs, product strategy, market dynamics and commercial outcomes.
• Experience within the payments, financial services or fintech sector, with a strong understanding of small business payment solutions, customer needs and market dynamics.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Location: London or Northampton