Content Producer, Enterprise Social Media Centre of Excellence (COE)

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Content Producer, Enterprise Social Media Centre of Excellence (COE)

Marketing

Job Description

What is the opportunity?

The RBC Enterprise Social Media team leads creative and channel strategies, processes and governance across the organization. Reporting into the Senior Designer, the Content Producer, Enterprise Social Media Centre of Excellence (COE) will support the enterprise paid and organic social media content production across multiple platforms.

This individual will be equipped with a robust understanding of creative design, video capture, and editing as well as lo-fi content production.  Content storytelling will be across banking, investing, loyalty, sports, music and more. 

This role requires a skilled content producer who is actively attuned to social media trends and culture.  You have a collaborative spirit and collaborate with our social media managers and partners to understand customer insights, channel performance, and how to integrate this into creative concepts and assets. You deliver content from ideas through final production with agility.   

*Please note this is a one year, fixed term, contract role.

What will you do?  
 

Content Creation & Production

• Graphic Design: Creating visually appealing images, infographics, animations, and GIFs for various platforms.  

  Video Editing & Production: Pitching, storyboarding, filming, editing, colour-correcting and producing high-quality videos with proper formatting for each social platform. 

Platform Proficiency

• Social Media Platforms: Expertise in using platforms such as Instagram, Facebook, TikTok, Pinterest, Reddit, YouTube, and others to create effective content. Ability to create and deliver platform-correct content by social channel. 

• Adobe Creative Suite: Proficiency with industry-standard software like Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, and Illustrator).  

• AI Tools: experience leveraging AI tools for efficiency from copywriting versioning and brainstorming to storyboarding. 

Content Strategy & Planning 

• Content Planning: develop original, engaging content ideas, planning design and production schedules, and understanding different social media formats. 

• Copywriting: Write compelling captions, headlines, and other written content to support visual content.

What do you need to succeed?  

Must have:  

• Portfolio is required; to be submitted via Google Drive or Dropbox.

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) for visual assets.  

• Video Editing Software: Adobe Premiere Pro and After Effects for producing engaging video content. 

• Content Creation: Strong ability to create compelling content across various formats, including video, images, and text . 

• Writing & Editing: Strong copy writing skills for crafting engaging captions and supers.  

• Visual Storytelling: Ability to develop original ideas that tell compelling stories across social channels.  

• Social Media Expertise: Deep understanding of core platforms, algorithms and how to tailor content.  

• Project Management: Skill in planning, organizing, and executing content production scheduling to meet deadlines.  

• Bilingual is an asset. 

Nice-to-have: 

• Agency and/or Financial Services experience. 

• Augmented Reality experience. 

• Strong storytelling and presentation skills. 

What’s in it for you? 

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. 

• Leaders who support your development through coaching and managing opportunities. 

• Ability to make a difference and lasting impact. 

• Work in a dynamic, collaborative, progressive, and high-performing team. 

• A world-class training program in financial services. 

• Opportunities to do challenging work. 

Job Skills

Additional Job Details

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.