Vista previa de la oferta
Brand Manager
mid · Marketing
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
Unilever International is looking for a driven and entrepreneurial Brand Manager to support brand building and activation across Markets (Morrocco, Libya, Iraq, Lebanon, Jordan, Egypt). This role will work closely with cross-functional teams and external partners to lead digital-first marketing, innovation rollouts, and in-store excellence for high-growth brands.
What will be your main responsibilities
Media Strategy & Planning
- Champion a social-first, mobile-led media approach aligned with brand purpose and consumer passion points
- Identify high-impact digital platforms and audience segments to drive precision marketing
- Analyze media effectiveness and optimize campaign performance using KPIs such as reach, engagement, VTR, CTR, and ROI
Influencer Marketing & PR Amplification
- Craft influencer strategies that spark cultural relevance, talkability, and desire
- Lead end-to-end influencer and PR partnerships – from ideation, briefing, and contracting to amplification and post-campaign tracking
- Deliver earned media and social buzz for key innovations and moments
dCommerce Strategy & Conversion
- Own digital commerce plans for Amazon, Noon, and other key platforms to drive visibility and conversion
- Collaborate with the media and sales teams to launch always-on and burst campaigns that link media to cart
- Monitor performance metrics and optimize product content, ratings, and search to enhance conversion
In-Store Activation
- Work closely with the Business Development team to identify high-impact retail accounts and bring key brands to life in-store
- Execute standout activations and POS visibility to drive shopper engagement and offtake
- Track ROI and continuously improve activation strategies
Brand Health & Performance Management
- Monitor key brand metrics including IMS, market share, numeric and weighted distribution, and EPOS sell-out data
- Identify gaps and opportunities and develop corrective action plans to improve brand performance
- Share learnings and drive continuous performance improvement with business teams to enhance performance
Budget Management
- End-to-end ownership of Brand Marketing Investment (BMI): budgeting, IO creation, PO releases, spend tracking, and GRN completion
- Ensure full financial compliance and timely reconciliation of marketing spends
Innovation Management
- Collaborate with Global Brand, BG, and Innovation Planning teams to lead Type 1–4 innovations
- Manage project timelines, artworks, regulatory clearance, and local readiness to ensure On-Time In-Full (OTIF) delivery of launches
- Coordinate with Supply Chain, R&D, Regulatory, and Legal to ensure flawless market launch
Stakeholder Management
- Build strong partnerships with UI BGs, BU Cross-functional BU Team: BD, Finance, SC, NPD to deliver the marketing objectives
- Strengthen and influencer external partnerships with Customers and Agencies to gain support to deliver business objectives
What you need to succeed
Experience and Qualifications
Education:
Bachelor's degree in marketing, Business, or a related field. Master’s degree is a plus.
Experience:
3-5 years in marketing or brand management (FMCG preferred), ideally in international or multi-market roles.
Skills & Competencies:
- Strong project management and executional discipline
- Analytical mindset with ability to turn data into insight
- Exposure to digital marketing, media planning, and eCommerce
- Excellent communication, presentation, and stakeholder management skills
- High agility, initiative, and growth mindset
- Experience working with creative/media agencies and cross-functional partners
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
#LI-Onsite