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Marketing Executive
mid · Marketing
Your Competencies and Experience (skillset requirements)
- Channel Management: Demonstrates the ability to develop and implement effective marketing programs across diverse channels, including digital, social, and retail touchpoints. This includes understanding the unique characteristics of each channel, optimizing campaign performance, and ensuring consistent brand messaging and customer experience across all touchpoints.
- Negotiation Skills: Exhibits strong negotiation skills to secure favorable agreements with retailers and vendors, maximizing brand exposure, promotional opportunities, and marketing support. This involves understanding negotiation strategies, preparing persuasive arguments, and building mutually beneficial relationships.
- Relationship Management: Possesses excellent interpersonal and relationship-building skills, with the ability to work collaboratively with internal teams, external partners, and key retailers to achieve common goals. This includes building trust, fostering open communication, and managing expectations effectively.
- Integrated Marketing Planning: Demonstrates the ability to contribute to the development and implementation of comprehensive marketing plans that align with the overall business objectives. This includes understanding market dynamics, identifying target audiences, setting measurable goals, and allocating resources effectively across different marketing channels.
- Project Management: Demonstrates a proven ability to manage marketing projects from initial concept through successful completion, ensuring timely and effective delivery within budget and scope. This includes defining project goals, creating project plans, managing resources, monitoring progress, and mitigating potential risks.
- Communication and Presentation Skills: Exhibits excellent written and verbal communication skills, with the ability to present marketing plans, campaign performance reports, and recommendations effectively to diverse audiences, including senior management, cross-functional teams, and external partners.
- Market and Competitive Analysis: Possesses the ability to conduct thorough market research, analyze consumer behavior, and monitor competitive landscapes to identify emerging trends, potential opportunities, and potential threats. This involves gathering and interpreting data from various sources, including market reports, consumer surveys, and competitor analysis, to uncover new growth opportunity.
- Analytical Skills: Possesses strong analytical skills to monitor marketing campaign performance, track key metrics (e.g., ROI, conversion rates, customer acquisition cost), and identify areas for optimization and improvement. This includes the ability to collect, analyze, and interpret data from various sources, and to use data-driven insights to inform decision-making.
- Adaptability and Problem-Solving: Demonstrates the ability to adapt to changing market conditions, emerging technologies, and evolving consumer behavior. Possesses strong problem-solving skills to identify and resolve marketing challenges creatively and effectively, making sound ideas based on data and insights.
- Self-Direction & Performance: Self-motivated, detail-oriented fast learner who operates independently under pressure to manage competing priorities in fast-paced retail environments.
- Qualifications & Experience: Degree in Marketing or related field with 2 - 3 years’ relevant experiences, preferably in Beauty and FMCG with Retail Marketing background is preferred.