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Product Marketing Associate
senior · Marketing
You are a strategic thinker passionate about driving solutions in Content Marketing & Web Content Optimization. You have found the right team.
As a Content Marketing & Web Content Optimization Professional within our Content Marketing team, you will be responsible for setting and improving our organizational objectives, and ensuring their consistent accomplishment.
Job Responsibilities
- Create end-to-end product launch materials by partnering with subject matter experts to develop pitchbooks, solution sheets, and email copy.
- Build and maintain product webpages on the client website by drafting audience-specific copy and structuring pages for clarity.
- Optimize webpages for SEO/GEO by applying best practices to improve findability and performance.
- Partner with design/UX and technology teams to publish webpage updates and enhancements.
- Refresh and optimize existing product collateral to reflect product changes and positioning updates.
- Incorporate regulatory/compliance feedback and evolving business priorities into refreshed content and collateral.
- Coordinate global reviews and approvals, including legal/compliance, to ensure content accuracy, consistency, and on-time delivery.
- Manage multiple workstreams simultaneously using strong prioritization and project management to support launches and BAU updates.
- Maintain content quality and brand standards through attention to detail, version control, style guidelines, and accessibility considerations.
- Support content optimization efforts by partnering with analytics and channel owners to understand performance and recommend improvements.
- Build trusted relationships with onshore and global partners through clear communication, proactive updates, early risk flagging, and solutioning.
Required qualifications, capabilities and skills
- Minimum 7 years of experience in content or product marketing within financial services.
- Polished communication skills with global partners.
- Excellent writing and editing skills, with ability to translate complex product details into clear, client-friendly language.
- Demonstrated ability to partner effectively across multiple stakeholders and deliver under tight timelines with strong attention to detail.
- Strong organizational and prioritization skills with ability to manage multiple concurrent deliverables in a fast-paced environment.
- Strong relationship management skills, including comfort engaging with global stakeholders across time zones.
- Proficiency in core productivity tools (PowerPoint, Excel, Word) and comfort working within structured review/approval processes.
- Hands-on experience with web content publishing and content operations tools.
- Experience with workflow/project management tools (Workfront, Monday.com),analytics/optimization tools (Adobe Analytics) and SEO tools (SEMrush or similar)
Preferred qualifications, capabilities and skills
- Familiarity with SEO fundamentals and on-page best practices for web content.