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Marketing, Campaign Manager, UK Client Marketing AVP, Based in London
senior · Marketing
Role Overview
Nuveen is seeking an enthusiastic and solutions-oriented Campaign Manager to join its UK Client Marketing team at AVP level. This is a collaborative, execution-focused role for an individual who thrives in a multi-stakeholder environment and brings both creative energy and analytical rigour to delivering impactful marketing campaigns. Working closely with the Head of UK Client Marketing, the broader UK Client Marketing team and the wider Marketing & Communications function, the successful candidate will play a hands-on role in planning, executing and measuring integrated campaigns that support Nuveen's UK distribution objectives. This individual will be comfortable working across teams, managing multiple workstreams simultaneously and communicating campaign results clearly and compellingly to stakeholders at all levels.
Key Responsibilities and Duties
Campaign Planning & Execution
Support the planning, development and end-to-end execution of integrated marketing campaigns in partnership with UK Client Marketing colleagues, the wider Marketing & Communications team, and UK distribution.
Bring a creative and solutions-oriented approach to campaign development, identifying fresh and effective ways to engage target audiences and deliver against go-to-market objectives.
Assist in the delivery of journey mapping and audience segmentation activity, contributing to the delivery in market, prioritisation and execution across channels, products and client segments.
Work closely with functional marketing teams including digital, social, content, brand and events to coordinate and activate campaigns in a timely and effective manner.
Support the execution of product launches, thought leadership campaigns and client communications, ensuring all activity is appropriately positioned for the intended audience.
Collaboration & Stakeholder Engagement
Build and maintain strong, collaborative working relationships across the UK Client Marketing team, the wider Marketing & Communications function and key business partners including distribution, investments and product.
Act as a dependable and proactive team player, supporting senior colleagues and contributing positively to a collaborative team culture.
Liaise with internal writers, creative teams and external agencies as needed to ensure campaign materials are delivered to brief, on time and to a high standard.
Communicate clearly and confidently with stakeholders at all levels, providing regular updates on campaign progress, timelines and deliverables.
Performance, Measurement & Reporting
Apply a consistent and analytical approach to measuring campaign effectiveness, developing and tracking appropriate KPIs aligned to business goals and the 2026 go-to-market strategy.
Working with the analytics team, produce clear, well-structured campaign performance reports and dashboards that communicate results in a way that is accessible and meaningful to both marketing and distribution stakeholders.
Share campaign learnings proactively across the team, using insight and data to make recommendations for optimisation and continuous improvement.
Support the development of marketing scorecards that demonstrate return on investment and the commercial contribution of campaign activity.
Skills & Experience
A minimum of 3 to 5 years of experience in a campaign or client marketing role, ideally within asset management or financial services.
Demonstrable experience of planning and delivering integrated, multi-channel marketing campaigns with measurable outcomes.
A creative thinker with the ability to bring fresh ideas to campaign planning and content development.
Strong analytical skills with experience of building performance reports and communicating results to a range of audiences.
A natural collaborator who enjoys working as part of a team and can manage relationships effectively across multiple functions.
Highly organised, with the ability to manage competing priorities and deadlines in a fast-paced environment.
A degree in marketing, business, communications or a related discipline is preferred.
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Company Overview
Nuveen is a global investment leader, managing public and private assets for clients around the world and on behalf of TIAA, our parent company and one of the world’s largest institutional investors. We invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our heritage. Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors - all to pursue lasting performance for our clients, our communities and our global economy. Visit www.nuveen.com to learn more about us.
Our Culture of Impact
At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.
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