MAIN OBJECTIVE OF THIS POSITION
As the EC Key Account Manager for Bvlgari Parfums on Tmall, you will be responsible for the strategic planning, daily operations, and sales performance of the brand’s flagship store and channel ecosystem. You will drive business growth by leveraging deep insights into luxury consumer behavior, executing innovative marketing campaigns, and fostering strong relationships with the Tmall platform. Your goal is to enhance brand equity while achieving ambitious commercial targets in alignment with LVMH’s high standards of excellence.
MAIN RESPONSIBILITIES OF THIS POSITION
1. Strategic Planning & Business Growth
- Develop and execute annual, quarterly, and monthly sales strategies for the Tmall channel to achieve key KPIs including GMV, conversion rate, AOV, and market share.
- As business and budget owner for Tmall, owning sales target, forecast, budget phasing and investment allocation, and ensuring delivery of both topline and profitability objectives.
- Analyze market trends, competitor activities, and consumer data to identify growth opportunities; optimize product mix, pricing strategies, and inventory planning.
- Lead the end-to-end planning and execution of major campaign periods (e.g., Double 11, 618, Super Brand Day), ensuring maximum ROI and resource efficiency.
2. Store Operations & Customer Experience
- Oversee daily store operations to ensure all visual assets, content, and user interfaces strictly adhere to Bvlgari’s global brand guidelines and luxury aesthetics.
- Optimize the full customer journey—from traffic acquisition to conversion—enhancing user experience and service quality. Monitor DSR scores and customer satisfaction metrics.
- Drive Tmall CRM and membership growth across recruitment, activation, retention, and repurchase, leveraging consumer data to strengthen audience segmentation, personalization, and lifecycle value.
- Own the Tmall media and traffic strategy across paid, organic, and platform resources; monitor traffic quality, conversion efficiency, and ROI, and continuously optimize the investment mix with TP.
- Collaborate with supply chain teams to manage stock levels, ensuring product availability during peak periods and maintaining a seamless logistics experience.
- Lead and manage the TP through clear KPIs, operating rhythms, and performance reviews, ensuring high-quality daily execution, timely issue resolution, and continuous operational improvement.
3. Platform Relationship & Resource Management
- Serve as the primary point of contact for Tmall category managers and industry operations teams, building and maintaining strong strategic partnerships.
- Secure premium platform resources, such as homepage placements, new launch slots, and joint marketing initiatives, to boost brand visibility and engagement.
- Leverage Alibaba’s marketing tools (e.g., Uni Marketing, Data Bank, Strategy Center) for precise audience targeting, asset accumulation, and retargeting strategies.
4. Cross-Functional Collaboration
- Partner closely with the Marketing team to align online campaigns with offline brand activations and social media buzz, ensuring a consistent "Phygital" brand narrative.
- Coordinate with Supply Chain, Finance, and Legal departments to manage contracts, budgets, compliance, and operational workflows efficiently.
- Mentor and guide junior team members, fostering a culture of continuous learning and professional development.
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
1. Education & Experience
- Bachelor’s degree or above.
- 5–8 years of e-commerce operation experience, with at least 3 years specifically managing Tmall Flagship Stores for luxury beauty, fragrance, or premium cosmetics brands.
2. Professional Skills
- Proficient in Tmall backend operations and Alibaba’s digital marketing ecosystem.
- Strong analytical skills with the ability to interpret complex data sets to drive decision-making and produce actionable business reports.
- Excellent project management capabilities, with a proven track record of delivering results in a fast-paced, multi-tasking environment.