Senior Manager, Marketing Technology and Integrations

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Senior Manager, Marketing Technology and Integrations

senior · Marketing

Job Description

The Senior Manager, Marketing Technology and Integrations is responsible for leading the strategy, implementation, and evolution of enterprise customer data platform, integrations and technology capabilities.  This role partners closely with business, product, technology and marketing teams to establish scalable data foundations and enable data driven customer touchpoints. The successful candidate will oversee implementation of proper customer data platform and develop data, rules, and integration strategies.

What will you do?

• Partner with architecture teams to plan and build CDP data integrations for ingestion and actions.

• Lead technical requirements gathering, architecture reviews, and solution design for new marketing technology initiatives.

• Collaborate with data engineering, architecture, and data science teams to enable seamless use of data in reporting, analytics and customer touch points.

• Ensure new solutions meet requirements for scalability, governance, privacy and security.

• Support creation of digital visitor stitching and online-to-offline customer identification strategies.

• Design visitor segmentation strategies to support business requirements.

• Serve as primary point of contact and subject matter expert for customer segmentation and CDP technology across multiple business units.

• Drive the development of personalization and audience activation capabilities across websites, digital channels, and marketing platforms.

What do you need to succeed?

Must-have:

• 5+ years of progressive experience in marketing technology, customer data platforms, analytics or related field.

• Proven experience leading enterprise implementations of CDP platforms and marketing data integrations.

• Ability to balance strategic thinking with hands-on execution.

• Strong stakeholder management and relationship-building skills.

• Analytical mindset with strong problem-solving skills.

• Experience working across multiple business units and influencing senior stakeholders.

• Deep knowledge of customer data platforms, analytics platforms, data, data integration, and customer experience optimization.

• Strong hands-on experience with customer data tools such as Tealium CDP, Segment, Adobe Experience Platform or Salesforce Customer Data 360 preferred.

• Familiarity with BI and reporting platforms.

Nice to have

• Bachelor’s degree in computer science, Mathematics, Engineering or related discipline.

• Experience of cloud-based data environments including Snowflake, AWS, Google Cloud.

• Working knowledge of SQL, JavaScript, Python and web technologies highly

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards package including flexible benefits, competitive compensation, and stock option
• Work in a dynamic, collaborative, progressive, and high-performing team. By joining RBC Insurance, you also become part of a supportive, inclusive team that shares common values – including a fundamental respect for each other
• The opportunity to work on high-impact initiatives that align with RBCI’s strategic priorities.
• A collaborative and innovative work environment that values continuous improvement and learning.
• Exposure to cutting-edge AI tools and technologies that will shape the future of insurance operations.
• Leaders who support your development through coaching and managing opportunities
• Flexible work/life balance options - Virtual training and remote work available
• Ability to make a difference and lasting impact   
• RBCI software tools to boost your productivity

Job Skills

Additional Job Details

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.

Pay Range

The expected pay range for this position is:

The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.

You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.