Vista previa de la oferta
Product Manager
mid · Marketing
About the Role Own a product line within brand's portfolio — turning brand strategy into launches, campaigns and consumer experiences that bring the brand to life in China.
Key Responsibilities
Campaign Execution
- Lead the end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through to on-brand, on-time delivery
- Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management
- Adapt global campaign assets (imagery, digital content, POS/retail materials) to ensure brand consistency with local market relevance
Cross-Functional Collaboration
- Partner with Digital, E-commerce and Sales teams to ensure seamless online and offline consumer journeys, from awareness to purchase
- Coordinate with Retail and Education teams on counter/POS execution, training materials and in-store consumer experience
- Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives
Performance Tracking
- Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations
- Track and manage the marketing budget and sales forecast for your product line, optimizing spend allocation across channels
- Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders
We Are Looking For An energetic, analytical marketer with strong business acumen. Key skills include:
- Brand Management & Product Launches expertise, with hands-on experience managing end-to-end launch timelines
- Consumer Insights & Analytical Skills, able to turn data into sharp business recommendations
- Digital Marketing knowledge across e-commerce and social/content platforms
- Solid project management skills, comfortable managing multiple priorities and cross-functional timelines simultaneously
- Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholders
What You'll Bring
- 3+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries
- An entrepreneurial mindset — proactive, detail-oriented, and comfortable owning a product line end-to-end