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Senior Manager, Brand Partner Marketing Operations
senior · Marketing
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
Senior Manager, Brand Partner Marketing Operations
The Senior Manager, Brand Partner Marketing Operations is responsible for building and leading the operational backbone of the Brand Partner Marketing function across Southeast Asia. This role drives operational excellence, marketing governance, business intelligence, and cross-functional enablement to ensure consistent, efficient, and measurable execution across the region.
Working closely with Brand Partner Marketing, Category Management, Retail, Digital, Creative, Finance and Procurement, this role establishes best practices, streamlines ways of working, and provides the operational infrastructure that enables scalable brand growth.
You will shine here if you enjoy…
Marketing Operations & Governance
Lead the operational framework that supports Brand Partner Marketing across SEA.
- Lead regional marketing operations, governance and annual planning across SEA, ensuring consistent processes, workflows and campaign execution.
- Oversee campaign timelines, approvals, documentation, asset management, operational readiness and compliance across markets.
- Manage regional marketing budgets, PO governance, financial tracking and operational reporting.
- Develop scalable templates, trackers and playbooks while driving process standardization, continuous improvement and operational efficiency.
Business Intelligence & Performance
Build a data-driven marketing organization through reporting and insights.
- Develop marketing dashboards and performance scorecards, in partnership with RGM and data analytics team.
- Consolidate regional campaign reporting and business reviews.
- Identify trends, opportunities and operational improvements through analytics.
- Partner with BI and Analytics teams to improve marketing measurement.
- Support leadership with business insights and executive reporting.
Regional Program Management
Support the successful rollout of regional initiatives and strategic projects.
- Lead cross-market operational planning for regional campaigns.
- Coordinate regional launch readiness and project governance.
- Support Global Incubation initiatives and capability rollouts.
- Develop regional toolkits and operational frameworks.
- Manage project timelines and stakeholder communication.
Cross-functional Enablement
Partner across functions to improve executional excellence.
- Build strong partnerships with Category, Retail, Digital, CRM, Creative, Finance and Procurement.
- Align operational timelines across multiple stakeholders.
- Resolve operational risks and bottlenecks.
- Champion best practices and knowledge sharing across markets.
Team Leadership
Lead and develop the BPM Operations function.
- Coach and develop the Senior Executive.
- Allocate priorities and workload across the Operations team.
- Foster a culture of operational excellence and continuous improvement.
- Build future operational capabilities as the function grows.
We would love to hear from you if you are/have…
- 8–10 years' experience in Marketing Operations, Commercial Operations or Project Management.
- Regional experience within retail, beauty, FMCG or luxury industries preferred.
- Experience leading marketing operations across multiple markets.
- Strong analytical and business intelligence capabilities.
- Experience managing budgets and governance processes.
- Proven track record driving process improvement and organizational efficiency.
Here, you will find:
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
- Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference
It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.