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Marketing Strategy Lead -Vice President- Owned Media-Consumer Bank, Acquisition Marketing
senior · Marketing
The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.
As a Marketing Strategy Lead-Vice President on the Acquisition Marketing team, you will manage Chase-owned digital advertising channels such as Display for acquisition marketing programs designed to drive new-to-deposit household growth profitably.
Job responsibilities:
- Act as a thought leader in owned digital channels, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
- Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
- Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative
- Work with analytics to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions and optimize performance
- Identify new capabilities to improve program performance and support launch of new initiatives; assess performance and issues proactively and recommend enhancements
- Lead reporting including forecasting, performance, and test results
- Effectively communicate complex digital channel performance insights and trends to non-technical internal partners, highlighting actionable opportunities and underlying drivers
Required qualifications, capabilities and skills:
- 7+ years of marketing experience, with expertise in digital marketing and paid media
- Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
- Experienced manager of marketing budgets, forecasts, and expected returns
- Has ability to build a robust roadmap with a test-and-learn agenda
- Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
- Is a fantastic partner who leads through strong collaboration; recognized as a team player
- Is data driven and analytical, while also being a creative and solution-focused problem-solver
- Is focused on how marketing drives quantifiable business results
- Comfortable with continuously changing priorities
- Excellent written and verbal presentation skills
- Highly proficient in Microsoft Excel and Power Point
Preferred qualifications, capabilities and skills:
- Financial services industry experience a plus
- Loves testing, learning, and taking calculated risks
- Understands the big picture, considering impacts outside their given initiatives
- Excels at managing multiple initiatives simultaneously within tight deadlines
- Is vigorous and thorough in their management of details; proven ability to take initiative