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Vice President, Marketing Strategy – Consumer Bank Organic Growth & Innovation
lead · Marketing
The Consumer Bank Marketing Acquisition team develops and leads integrated marketing strategies to profitably acquire consumer deposit relationships.
As a Vice President, Marketing Strategy on the Organic Growth & Innovation team, you will identify and lead new organic growth strategies that drive customer acquisition. Sitting at the intersection of marketing strategy, analytics, customer experience, technology, and innovation, you will uncover untapped opportunities, connect insights across teams, and shape the future of how Chase acquires customers. You will also help advance AI adoption across Consumer Bank Marketing - identifying practical ways to improve efficiency, sharpen decision-making, and unlock new ways of working.
The ideal candidate combines strategic thinking, strong business acumen, and a passion for innovation to identify opportunities, align stakeholders, and transform insights into growth.
Job Responsibilities:
- Identify, prioritize, and lead the development of new organic growth opportunities that drive customer acquisition and business growth.
- Define and drive a holistic acquisition personalization strategy, connecting audiences, channels, and customer experiences to deliver more relevant, higher-converting acquisition journeys.
- Develop business cases, strategic recommendations, and growth roadmaps for emerging acquisition opportunities, informed by customer, market, competitive, and industry trends.
- Evaluate acquisition funnel performance and customer behavior across journeys, channels, and stages to identify friction points, gaps, and opportunities to improve conversion.
- Develop strategies that orchestrate how acquisition channels, customer experiences, and marketing capabilities work together to drive stronger, more efficient outcomes.
- Set acquisition priorities for product builds and partner closely with the Personalization and Insights (P&I) team on data features and capabilities, translating them into personalized acquisition strategies and measurable outcomes.
- Synthesize insights across customer behavior, performance, business results, and emerging trends to surface growth opportunities and build frameworks that support prioritization.
- Influence investment decisions and strategic priorities through data-driven business cases and recommendations.
- Advance AI adoption across Consumer Bank Marketing by identifying high-value use cases, evaluating emerging capabilities with partner teams, and championing new ways of working that improve productivity and decision-making.
- Lead complex, cross-functional strategic initiatives end-to-end in a highly matrixed environment, aligning senior stakeholders and presenting recommendations to leadership to drive decisions and secure investment.
Required qualifications, capabilities and skills
- 7+ years of experience in marketing, growth strategy, digital strategy, customer acquisition, management consulting, product marketing, or a related field.
- Proven track record developing growth strategies, business cases, and executive-level recommendations that drive measurable business results.
- Experience leading complex cross-functional initiatives and influencing outcomes across large organizations.
- Strong strategic thinking and problem-solving skills, with the ability to connect information from multiple sources, evaluate tradeoffs, and translate insights into actionable recommendations.
- Demonstrated ability to leverage data and insights to guide decision-making, prioritize investments, and influence strategy.
- Strong communication and presentation skills, including experience presenting to senior leadership.
- Comfortable navigating ambiguity and creating structure around complex business challenges.
- Demonstrated interest in emerging technologies and practical applications of AI to improve business outcomes, team effectiveness, and customer experiences.
Preferred qualifications, capabilities and skills
- Experience with growth strategy, customer acquisition, funnel optimization, channel optimization, customer experience strategy, or innovation initiatives, including identifying and developing new business opportunities or growth programs.
- Experience influencing strategic roadmaps within highly matrixed organizations.
- Experience helping teams adopt new tools, technologies, or ways of working.