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[ANZ] - Advocacy & Communications Manager
manager · Marketing
About the role
In this role, you will lead the PR, Advocacy & Events for our Consumer Products Division in New Zealand. You will be responsible for translating ANZ and international brand visions into local success stories through high-impact communication and advocacy.
- Localise and execute PR & Advocacy communication strategies in consistency with international communication and ANZ business strategy.
- Lead divisional PR relations, managing image and press requests while identifying proactive media opportunities.
- Execute integrated communication campaigns and brand events in close collaboration with marketing and Category Activation teams.
- Initiate and manage influencer relationships, driving both organic advocacy and supporting paid campaigns where required.
- Oversee the end-to-end logistics of the PR division, including press sample management and mass send-outs.
- Track media coverage and drive PR results, providing monthly reports to wider brand teams and internal stakeholders.
- Manage event and campaign costs within allocated budgets, including PO management and vendor set-up.
- Work closely with external agencies and ANZ marketing teams to ensure consistency and excellence in all local PR initiatives.
About you
- Proven experience in PR, Advocacy, or Communications, ideally within the beauty or lifestyle industry.
- An established network and a deep understanding of the New Zealand media and influencer landscape.
- A strategic mindset with the ability to execute creative 360° campaigns from concept to completion.
- Strong organizational skills with the ability to manage budgets, logistics, and vendor relationships.
- A collaborative approach, with the ability to work effectively across local New Zealand teams and broader ANZ regional structures.
- Resilience and agility, with the capacity to manage the fast-paced nature of a fixed-term contract.
- Excellent communication skills, both for external storytelling and internal reporting of PR results.