MAIN OBJECTIVE OF THIS POSITION
The Marketing Executive will support the Product Manager in executing the brand’s marketing strategy for Bulgari Parfums, ensuring the flawless delivery of product launches and seasonal campaigns that align with global guidelines. This role is pivotal in driving local market visibility and sales growth by coordinating cross-functional teams, managing agency relationships, and providing actionable market insights.
MAIN RESPONSIBILITIES OF THIS POSITION
Product Launch & Campaign Execution
- Support the Product Manager in the end-to-end execution of new fragrance launches, including timeline management, coordination with cross-functional teams, and local market adaptation.
- Assist in the development and implementation of annual marketing plans and seasonal campaigns aligned with global brand guidelines.
- Coordinate with creative agencies and internal teams to ensure timely delivery of marketing assets (visuals, copy, digital content).
Market Analysis & Insights
- Maintain an organized archive of marketing materials, campaign results, and product documentation
- Assist in tracking marketing budgets, processing invoices, and maintaining accurate records of marketing expenditures.
- Monitor competitor activities, market trends, and consumer insights in the luxury fragrance sector.
- Prepare regular reports on sales performance, campaign effectiveness, and market share to support strategic decision-making.
Product Forecast
- Manage the monthly and quarterly sales forecast process, collaborating closely with Sales and Supply Chain teams to ensure accuracy.
- Analyze sell-out data, market trends, and promotional calendars to refine forecast assumptions and optimize inventory levels.
- Monitor stock availability and proactively identify potential risks of out-of-stock or overstock situations to support business continuity.
Registration
- Drive the product registration process by liaising with local regulatory authorities, external agents, and internal quality/legal teams to ensure timely approval of new SKUs.
- Track the status of ongoing registrations and maintain a comprehensive database of regulatory documents and certificates.
- Ensure all product claims, labeling, and marketing materials comply with local cosmetic regulations and brand compliance standards.