Manager, Lifecycle Copywriter

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Manager, Lifecycle Copywriter

manager · Marketing

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

About the Role 

We’re looking for a Senior Lifecycle Copywriter to join Visa Creative Studio as we continue building a best-in-class global creative team for Visa and the clients we serve.

This role is for a sharp, customer-focused writer who understands how copy works across the full customer journey — from awareness and onboarding to activation, education, retention, loyalty, engagement and win-back. The ideal candidate combines strong copy craft, strategic thinking and deep lifecycle marketing expertise across email, CRM, landing pages, and digital journeys.

This person should be able to translate briefs, audience insights and journey strategies into clear, useful and action-oriented communications. They must understand how to write for segmented audiences, different lifecycle stages and multiple business objectives while maintaining brand voice, clarity, compliance sensitivity and a high creative standard.

The art of writing is crucial. This person must be a strong hands-on writer who can create subject lines, preheaders, headlines, body copy, calls to action, modular content and journey-based messaging that is concise, effective and customer-first. They should understand how copy and design work together to guide attention, improve comprehension and drive action.

This role also requires strong proficiency with AI tools. The candidate should actively use AI platforms, automation tools and emerging creative technologies to improve writing workflows, generate and refine copy variations, scale content development, support testing and personalization, and increase speed without compromising craft, brand quality or compliance standards.

They must be comfortable working in a fast-paced environment, managing multiple projects, collaborating with strategists, designers, marketers, product teams, legal, compliance, analytics and operations partners, and using performance insights to improve communications over time.

Effortless collaboration is a must, as this role will work closely with internal teams and client partners to ensure best-in-class lifecycle creative is delivered across every touchpoint.

What you’ll do:

Build a Center of Creative Excellence

• Lead by example by bringing strong copy craft to every brief, from quick-turn lifecycle assets to larger journey-based programs.

• Write lifecycle marketing copy across email, CRM, landing pages, onboarding flows, nurture campaigns, product education, re-engagement programs, loyalty communications and other digital engagement touchpoints.

• Develop subject lines, preheaders, headlines, body copy, calls to action, modular content and journey-based messaging.

• Translate marketing briefs, audience insights and journey strategies into clear, actionable communications.

• Write for different customer segments, lifecycle stages, products, markets and business objectives.

• Create copy variations for A/B testing, personalization, segmentation and optimization.

• Use AI tools responsibly and proficiently to accelerate drafting, versioning, testing, optimization and workflow efficiency.

• Maintain an active understanding of emerging AI platforms, automation tools and creative technologies, applying them to improve quality, speed and scalability.

• Ensure copy is concise, useful, compliant, accessible and easy for customers to understand.

• Care deeply about every part of the funnel — upper funnel, middle funnel and lower funnel — because every asset matters.

Build relationships

• Collaborate closely with lifecycle strategists, designers, marketing teams, creative leads, project managers, product partners, legal, compliance, analytics and operations teams.

• Partner with designers to ensure copy and visual hierarchy work together effectively.

• Build and maintain strong relationships with Marketing executives and client partners by demonstrating a deep understanding of lifecycle marketing needs and a commitment to creative excellence.

• Present copy ideas, messaging rationale and optimization recommendations clearly and confidently.

• Manage revisions through stakeholder review, legal review, brand review and final approval.

• Help maintain reusable copy modules, templates, messaging frameworks and lifecycle content standards.

Build upon a culture that fosters remarkable creativity

• Contribute to a culture of remarkable creativity by bringing inspiration, curiosity, experimentation and a passion for the craft of writing.

• Be proactive in exploring how AI can improve creative workflows, support scale and help the team work smarter.

• Hold a high bar for quality across every touchpoint, from first draft to final delivery.

• Bring a customer-focused mindset to every assignment, simplifying complex information into clear, useful language.

• Be part of a culture where people love to work, feel they can flourish and are proud of what they contribute.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager. 

Qualifications

Basic Qualifications

• 6–8 years of work experience with a bachelor’s degree.

• Experience writing lifecycle, CRM, email, digital marketing, customer engagement or UX-oriented marketing copy.

• Portfolio demonstrating strong short-form, digital and customer-focused writing.

• Demonstrated proficiency using AI tools in the writing process, including drafting, editing, versioning, optimization or workflow acceleration.

• Ability to manage multiple projects and deadlines independently.

• Experience working with creative, marketing or cross-functional stakeholders.

Preferred Qualifications

• 6–8 years of experience in copywriting, lifecycle marketing, CRM, email marketing, digital content, customer engagement or performance marketing.

• Deep agency-side or brand-side experience working with or at global brands.

• Strong understanding of email marketing best practices, CRM platforms, journey mapping, segmentation and personalization.

• Experience writing for regulated or compliance-sensitive industries; financial services, payments, technology, SaaS or fintech experience is a plus.

• Understanding of customer engagement metrics such as open rate, click-through rate, conversion, retention and engagement.

• Experience creating copy variations for A/B testing, personalization, modular content and optimization.

• Strong digital copywriting skills across email, CRM, landing pages, customer journeys and other lifecycle touchpoints.

• Ability to write concise, action-oriented copy for segmented audiences.

• Strong understanding of brand voice, accessibility, UX writing principles and content hierarchy.

• Advanced proficiency with AI writing tools and workflows, with the ability to use them responsibly to improve speed, scale, quality and creative effectiveness.

• Willingness to be proactive in ideation, testing and optimization.

• Excellent communication skills with proven ability to present to clients and leadership.

• Role models and influences aspirational behaviors of leading courageously, obsessing about customers, collaborating as one Visa and executing with excellence.

• Strong planning, organizational and problem-solving skills.

• Resourcefulness with a strong sense of accountability and results-oriented drive.

• Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly.

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer