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Director, Promotion (Hair Color/Care)
senior · Marketing
Job Title: Director - Revenue Growth Management (Hair Care & Color)
Division: L’Oréal Consumer Products Division
Location: New York, New York, NY
Reports To: AVP, Revenue Growth Management
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brands with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
The Revenue Growth Management (RGM) team at L’Oréal USA drives sustainable value growth for the Consumer Products Division (CPD) through Price, Promotion and Mix optimization. RGM partners with brands like L’Oréal Paris, Maybelline, Garnier, Thayers, NYX Professional Makeup, and essie to understand market and consumer dynamics. Team members bring diverse expertise from sales, analytics, finance, and marketing, with a shared focus on implementing data-driven and business-informed decisions.
Role Overview
This role is responsible for the development and implementation of the Hair Care & Color premiumization strategy within CPD, enabled by building strong relationships with Brand, Sales, and Finance teams. Key responsibilities include:
Identification of RGM initiatives to drive profitable growth
- Present insights and recommendations to senior executives.
- Provide pricing recommendations grounded in consumer research.
- Evaluate promotional performance and measure Return on Investment (ROI)
- Build plans to drive a more profitable mix for the category.
- Work with upstream functions to identify future whitespace opportunities
Utilize multiple data sources to develop holistic business strategies
- Conduct financial modeling to ensure strategies benefit consumers, retailers, and L’Oréal USA.
- Analyze syndicated data to assess market trends and competitor pricing/promo strategy, turning insights into actionable recommendations.
What We’re Looking For
- A strong storyteller who can explain complex analytics in simple terms.
- Ability to network and build influence with senior management on strategic topics.
- A collaborator who builds relationships across teams to maximize impact.
- An analytically minded problem solver with a deep understanding of business strategy and execution.
- A strategic thinker who can determine the right solutions and resources for different business challenges.
Background & Experience
- 8+ years in revenue management, strategic consulting, or commercial strategy roles within CPG or beauty.
- Hands-on experience with syndicated data sources (Nielsen, IRI)
- Experience working cross-functionally across Marketing, Sales, Finance, and Operations.
- Understanding of consumer pricing, retailer promotion strategy, and product financials.
- Experience presenting complex analyses and recommendations to senior leadership.
- Ability to manage and guide junior analysts in their work.
- Educational background in Data Analytics, Mathematics, Engineering, Finance, Economics, or Marketing, and Sales.
Nice to Have:
- CPG industry experience with a strong working knowledge of scanner and promotional data.
- Knowledge of discrete choice modeling and consumer research methodologies.
- Brand P&L experience, including financial modeling.
- Understanding of beauty market trends and competitive landscape.
What's In It for You:
- Salary Range: $138,500 – $200,800
- Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 days in Office, up to 2 days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning and Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs