Description & Requirements
The Content & Campaign Manager helps to develop high-quality, client-facing content marketing campaigns that position Baker McKenzie as the world’s leading law firm brand.
This role sits within the Marketing Strategy & Content team and works closely with colleagues across the Firm-wide BDMC function, including practice and sector groups, social media, communications and digital teams.
The Content & Campaign Manager will play a key role in delivering high-impact legal content and marketing campaigns that enhance Baker McKenzie’s global brand, support strategic priorities and enable innovative, client-centric engagement across channels and markets.
Reporting to the Associate Director for Marketing Strategy & Campaigns, the Content & Campaigns Manager will have the opportunity to work as part of a high-performing global team, liaising with stakeholders across the business, as well as having autonomy to drive projects independently.
Main responsibilites:
- Collaborate closely with practice groups, sector groups, local offices, communications teams and BDMC colleagues in the planning and execution of integrated marketing campaigns.
- Develop and draft client-facing thought leadership, articles, campaign assets and other marketing content, in line with the firm’s strategic priorities.
- Repurpose, elevate, and optimise client-facing content for global impact.
- Ensure content is accurate, clear and engaging.
- Ensure all campaign materials are aligned to the firm’s global brand and adopt a consistent tone of voice.
- Working with the Marketing Strategy & Campaigns team, identify topical angles, trends, and opportunities for heightened visibility.
- With the support of the team, direct and influence colleagues towards marketing activities with the greatest return on investment.
- Review campaign metrics to assess performance, optimisation and lessons learned for future campaigns.
Skills and experience:
- Experience developing thought leadership around complex or technical subjects.
- Ability to translate complex legal concepts into practical, commercially-focused content for external audiences.
- Drafting and editorial skills and a digital-first mindset.
- Strong collaboration and influencing skills, with the ability to work effectively across marketing, business development and legal teams.
- Ability to navigate a complex operating environment with multiple stakeholders.
Key relationships include:
- Communications and Marketing teams
- Business Development teams
- BDMC end‑to‑end functions
About us
Baker McKenzie empowers clients to compete in the global economy. We provide comprehensive and practical legal advice that cuts through complexity with clear, actionable guidance. Our people represent diverse cultures and jurisdictions, combining local know-how with international expertise to ensure your business thrives across borders.
Additional Information
Baker McKenzie is an Equal Opportunity Employer. We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people - regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age - to fulfill their professional aspirations with us. We are committed to ensuring an inclusive and accessible experience for all candidates.
Requisition ID: 3280
Posting Date: 20-Oct-2026
Location Type: Hybrid
Full Time or Part Time: Full Time