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Intern CRM Activation & Website Content (100%)

internship · Marketing

We are makers. Thinkers. Strategists. Storytellers. For over 150 years, we’ve been shaped by tradition, powered by progress, and driven by people. Join us as we celebrate the legacy of craftsmanship and the future of watchmaking, where every tick resonates with the heartbeat of time itself. Wherever your path started, we care where you want to go. Whether in Schaffhausen or somewhere else in the world, engineer your next step with us.

To support our Brand Marketing Department, we are looking for an:

Intern CRM Activation & Website Content (100%) 

Duration: 6 months
Start: November 2026

Are you a digital enthusiast with a passion for engaging content and seamless online experiences? Become our CRM Activation & Website Content Intern! Reporting to the Team Lead Brand Communication, you'll be instrumental in shaping our global digital presence. If you're ready to dive into campaign management, stakeholder coordination, and performance analysis, then bring your talent to our team!

YOUR MISSION AT IWC.​

CRM Activation

Support on campaign management of worldwide 1-to-many CRM activations (newsletter, data capture, SMS, WhatsApp): 

• Coordinate with stakeholders for assets, text productions, and translations.  
• Follow-up on the proofing process and guarantee validations. 
• Organize HQ and market requests and keep wave planning up to date.
• Support markets in defining strategic target audiences for marketing activations, as well as determining personalization and segmentation.
• Provide analysis on campaign results through analytic tools and prepare reports. 
• Follow-up on database management requests.

Website Content Management

Support on website content management and operations, including:

• Translation management: Coordinate the end-to-end localization workflow alongside proactive stakeholder engagement to ensure timely and accurate content delivery.
• Website database management: Provide essential support for website database tasks, such as the preparation of Product Detail Pages (PDPs) to ensure data integrity and consistency.
• Website content operations and campaign support: Actively contribute to the ongoing optimisation and improvement of website content.
• Performance analysis: Conduct analysis of website performance to identify opportunities for optimisation, contributing to enhanced user experience and business objectives.
• Market support: Assist local market teams on troubleshooting inquiries regarding the use of website tools and platforms.

HOW YOU BECOME PART OF THE JOURNEY.

• Currently enrolled or recently graduated from Bachelor’s or Master’s Degree in Marketing, Communications, Business or a related field.
• Familiarity or prior experience with Content Management Systems (CMS) and CRM tools (notably Salesforce) is a plus but not a prerequisite.
• Strong interest in digital content management, e-commerce, web operations, and localization processes.
• Creative self-starter with an eye for detail and aesthetics, and ability to work both independently and collaboratively.
• Proactive, self-motivated, and eager to learn new technologies and processes.
• Basic understanding of Google Analytics 4 and SEO principles is desirable, as well as proficiency in Microsoft Office Suite.
• Excellent written and verbal communication skills in English. Proficiency in additional languages is advantageous.

WHAT YOU CAN EXPECT FROM US.

• IWC offers you a challenging working environment: rooted in Switzerland, but operating successfully internationally. We combine tradition with innovation and attach great importance to change management, training and further education as well as personal development. Find below a selection of fringe benefits provided by us:
• Daily food & beverage allowance of CHF 7, redeem-able in the in-house restaurant and selected restaurants in Schaffhausen.
• Yearly health insurance contribution of CHF 2'340 for full-time contracts.
• 25 days vacation annually (30 days as of the age of 50), 5 additional bridge compensation days.
• Special conditions on selected IWC products.
• Diverse health & wellbeing initiatives and programs, including financial support for external childcare.
• IWC Sport Club (est. 1972) for sport enthusiasts.
• Attractive workplace adjacent to the River Rhine, inviting for social activities amongst colleagues.
• Memorable internal events (Christmas, summer after work drinks, etc.).
• And many more!