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BRAND ACTIVATION MGR.
manager · Marketing
Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
Reporting to the Marketing Director in Montreal, you will orchestrate Lancôme's luxury skincare Go-To-Market strategy. You will drive retail excellence and align promotional plans with commercial targets.
- GTM & Retail Execution: Lead end-to-end O+O launch plans per retailer and manage POS merchandising.
- Omnichannel Coordination: Optimize digital retail content across e-retailer platforms.
- Promotional Strategy: Execute precise sampling and GWP strategies to drive customer acquisition.
- Financial Tracking: Manage the PPP budget and analyze campaign ROI.
We Are Looking For
You are a collaborative, bilingual (English/French) professional with a strategic mindset. Based on the L'Oréal Skills Library, we are looking for:
- Retail & Trade Activation: Expertise in executing high-impact in-store and online campaigns.
- Omnichannel Coordination: Ability to seamlessly integrate O+O consumer touchpoints.
- Stakeholder Collaboration: Strong relationship-building skills with commercial teams and retailers.
- Budget & ROI Optimization: Analytical skills to track and maximize PPP effectiveness.
- Consumer-Centricity: Deep understanding of skincare consumer trends and luxury brand DNA.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique