Global Marketing Specialist - Consumer

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Global Marketing Coordinator - Consumer

senior · Marketing

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Consumer Practice Area Marketing Senior Coordinator is responsible for executing high-impact marketing programs that strengthen BCG's market presence and deepen client engagement. Working closely with the Global Marketing Director and Practice Area leadership, this role serves as a trusted execution partner, translating marketing strategy into integrated campaigns, thought leadership initiatives, and events that elevate the Consumer Practice's brand and commercial priorities. The role combines strong project management, marketing execution, stakeholder collaboration, and data-driven decision making in a fast-paced global environment.

As the Marketing Coordinator for BCG's Consumer Practice Area, you will play a key role in bringing our marketing strategy to life through high-quality execution of integrated marketing programs and events. Working closely with the Global Marketing Director and Practice Area leadership, you will translate marketing priorities into impactful campaigns that strengthen client engagement and reinforce BCG's position as a thought leader in the Consumer sector.

You will serve as a trusted execution partner, managing multiple initiatives simultaneously while collaborating with global marketing teams and stakeholders across the firm. Success in this role requires strong project management, attention to detail, collaboration, and a passion for delivering exceptional marketing experiences.

• Own the end-to-end execution of marketing programs and campaigns supporting the Consumer Practice Area's priorities.
• Lead the planning and execution of events, coordinating logistics, communications, vendors, budgets, and post-event reporting.
• Partner closely with the Global Marketing Director and Practice Area leadership to translate marketing priorities into actionable execution plans.
• Manage the Consumer Practice's marketing calendar, ensuring timely delivery of campaigns, publications, social media, and thought leadership initiatives.
• Manage and optimize social media activities for events and executive thought leadership content.
• Create compelling marketing communications, presentations, newsletters, and digital campaign assets for internal and external audiences.
• Monitor campaign and event performance, develop dashboards and reports, and recommend opportunities to improve marketing effectiveness.
• Maintain accurate marketing data across CRM and marketing platforms while supporting measurement, reporting, and operational excellence.
• Collaborate with global Marketing Centers of Excellence—including Digital Marketing, Publishing, Production, Analytics, and Social Media—to deliver integrated marketing initiatives.
• Demonstrate strong fluency in AI and emerging digital tools, applying them effectively across marketing activities to streamline workflows, enhance quality, and drive greater efficiency and impact.
• Continuously identify opportunities to improve marketing processes, tools, and ways of working to increase efficiency and impact.

YOU'RE GOOD AT

Driving marketing execution

• Owning multiple marketing initiatives simultaneously, from planning through delivery, while maintaining high quality and attention to detail.
• Translating marketing priorities into clear execution plans and delivering against deadlines in a fast-paced environment.

Managing events and campaigns

• Coordinating end-to-end execution of marketing events, campaigns, and thought leadership initiatives.
• Managing project timelines, stakeholders, vendors, and logistics to ensure successful delivery and a seamless participant experience.

Building engaging marketing content

• Developing clear, compelling marketing communications for internal and external audiences, including presentations, newsletters, social media, and event communications.
• Distilling complex business topics into engaging, audience-appropriate messaging.

Using data to improve performance

• Monitoring campaign and event performance, analyzing marketing metrics, and translating insights into recommendations that improve future initiatives.
• Maintaining high-quality marketing data and supporting accurate reporting across marketing platforms.

Collaborating across teams

• Building strong relationships across Practice Area leadership, Marketing Centers of Excellence, and global stakeholders to deliver integrated marketing initiatives.
• Managing expectations proactively while balancing multiple priorities and adapting to changing business needs.

Leveraging marketing technology

• Working confidently with digital marketing and collaboration tools, including CRM, email marketing, social media, analytics, and creative platforms to execute and optimize marketing activities.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience coordinating and executing marketing programs, campaigns, and events in a fast-paced, collaborative environment. 
• Strong project management and organizational skills with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills in English, with the ability to create clear and engaging marketing content.
• Strong analytical skills with experience interpreting marketing performance metrics and using data to inform recommendations.
• Experience working with marketing technologies such as CRM, email marketing, social media management, or analytics platforms; familiarity with Salesforce Marketing Cloud, LinkedIn Campaign Manager, Sprinklr, SHIELD, Haiilo, Figma, or similar tools is a plus.
• Collaborative, proactive, and detail-oriented with a strong service mindset and the ability to build effective relationships across global, cross-functional teams.
• Service mind, eager to take on responsibility, and enjoy working on a team

Who You'll Work With

BCG’s Consumer practice area marketing team and the management team consists of business managers and directors, who manage all aspects of the operations of a practice area. 

The global BCG marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, publishing, production etc.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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