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Manager, Brand Engagement, Armani Fragrances US
manager · Marketing
Job Title: Manager, Brand Engagement, Armani Fragrances US
Division: L'Oréal Luxe
Location: 10 Hudson Yards, New York, NY 10001
Reports To: Director of Consumer Engagement, Armani Beauty
Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 15 highly aspirational and multi-expert luxury brands, including Lancôme, Yves Saint Laurent, Armani beauty, Kiehl’s, Urban Decay, IT Cosmetics, and Youth to the People, alongside lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Miu Miu, Viktor & Rolf, and Mugler.
Position Summary: The Armani Beauty US Consumer Engagement Team is seeking a strategic, creative, and consumer-centric marketer who is consistently on the pulse of trends and culture. In this role, you will help oversee advocacy and influence strategy for our Beauty portfolio, supporting the Director of Consumer Engagement.
As an Advocacy & Influence (A&I) expert, you will be tasked with executing creative influencer marketing activations, building deep relationships through paid and earned touchpoints, and identifying key cultural moments to drive Share of Influence (SOI) and brand love. With a strong eye for storytelling, casting, and creative execution, you will work closely with brand teams to bring Armani fregrance's unique persona to life in robust 360° campaigns at scale.
Key Job Accountabilities:
Paid Influencer Management:
- End-to-End Campaign Execution: Manage all US paid influencer campaigns from briefing and creator casting to content review, execution, and reporting in partnership with agency partners.
- Paid Media Amplification: Co-lead advocacy boosting strategies and asset coordination for paid media, managing content trafficking, monitoring performance, and optimizing ROI.
- Retailer & E-Commerce Support: Partner with the content team to develop creator-led assets optimized for e-retailers, L'Oreal.com, PDPs, and social commerce.
- Talent Sourcing & Contracting: Continually identify new and emerging influencer talent while overseeing agency-led negotiations, contract creation, and briefing.
Earned Influencer Management & Advocacy:
- Tiered Organic Strategy: Design and execute organic influencer strategies across all tiers (micro to macro) to cultivate long-term brand relationships.
- Mailer & Seeding Campaigns: Manage the end-to-end execution of product seeding and creative mailer campaigns, including timelines, production, and agency delivery.
- Eventing & Experiences: Assist in developing unique creator event strategies to deliver unforgettable brand experiences that build affinity and drive organic advocacy.
- DMI Alignment: Partner with international DMI teams to ensure local market needs are met for elevated global seeding kits and concepts.
Analytics, Operations & Compliance:
- Social Listening & Tool Fluency: Act as the team expert on influencer and social platform tools (e.g., Traackr, SOI, Talkwalker, RivalIQ) to pull metrics, analyze performance, and share competitor insights.
- Cross-Functional Collaboration: Partner with the Assistant Manager of Community Management to amplify wider brand moments, launches, and events across paid, earned, and owned channels.
- Administrative Leadership: Own business-critical operations including issuing POs, managing budget tracking, coordinating product orders, and managing inventory fulfillment for influencer mailings.
- Compliance & Legal Liaison: Collaborate with internal tools (e.g., Ironclad, MyMarket, Values Match) to guarantee FTC guidelines, content usage rights, and contracts meet L'Oréal's corporate compliance standard.
Qualifications & Experience:
- Education: Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
- Experience: 5+ years of dedicated experience in Public Relations, Influencer Marketing, or Brand Communications within the beauty or luxury sector.
- Network Builder: Proven experience building relationships with influencers, VIPs, talent managers, and creative agencies.
- Analytical Skills: Strong ability to track, analyze, and present campaign ROI and metrics to senior stakeholders.
- Project Management: Master of time management and prioritization, with a proactive ability to manage multiple high-stakes workstreams simultaneously.
- Cultural Obsession: Deeply connected to social media trends, emerging platforms, beauty culture, and storytelling.
What’s In It For You:
- Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
- Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
- Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
- Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
- Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
- Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
- Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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