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(POST)[2026] Taiwan LUXE - YSL/Prada: CRM Manager
manager · Marketing
KEY JOB ACCOUNTABILITIES
Contribute to brand ambition and profitable growth by creating an OMNI customer experience, engaging, retain, link-sale, all is based on data mining and analytics.
- Planning and delivering CRM strategies across online & offline with a view to retaining existing customers, increasing brand loyalty, boosting active customer base, and accelerating customer lifetime value
- Creating a CRM structure, loyalty program and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
- Collaborating with other departments to ensure the CRM strategy works well for every aspect of the business.
- Monitoring total brand digital marketing related-KPI through analysis and dashboards
- Leading CRM team to co-work together to ensure the customer database is segmented for targeted marketing activities.
- Responsible for supporting work for marketing/Digital team, CAC request related to digital tools (Beauty Tech/ CRM platform), Construct consumer journey on SFMC.
PROFESSIONAL & TECHNICAL COMPETENCIES
CRM DIGITAL BRAND BUILDING
- Possesses a consumer-centric mindset to drive customer value.
- Scales consumer engagement.
- Identifies growth opportunities within the existing customer base and drives repeat purchases through targeted CRM activities and collaboration with other departments.
- Familiarity with digital marketing tactics.
- Ability to meet tight deadlines with outstanding time management skills.
- Good communication skills, capable of collaborating effectively with colleagues.
DATA-DRIVEN MARKETING
- Masters customers analytics
- Optimizes omni CRM investments & ROI
- Leading CRM team to execute efficient CRM activities.
DIRECT & INDIRECT ECOMMERCE EXCELLENCE
- Identifies growth opportunities based on the mindset of shopper-centricity.
- Accelerating EC customers’ lifetime value by omni strategy
DIGITAL TECHNOLOGY EXPERTISE
- Strong ownership of CRM Digital platform management
- Leads with strong agile project management skills
- Acts as a strategic business partner